Marketing Capability Development: most marketers spend lots on training and measure zero Many companies today have a “people” statement in their corporate manifestos, visions or operating principles. Statements like “Our people are our most important asset” or “developing and nurturing th...

Many companies today have a “people” statement in their operating principles, but do not track and evaluate the impact of marketing capability building. #marketing #advertising #integratedmarketing #marketingprocurement #marketingcapabilities #learningorganization www.linkedin.com/pulse/market...