Panel recommending UX books: So far, most wouldn't be categorized as traditional UX. #mitxux

I'd rather design, and continuously redesign, for comfort rather than delight. As a goal at least. Don't want to avoid delight. #mitxux

Good designers are like 5 tool players in baseball. Able to research, wireframe, design, code... much nodding by panelists. #mitxux

Alex: Early prototypes are so important. Especially since they are on a 2 week cycle. Low-fi is key. #mitxux

Chauncey: "Balancing Business Goals with User Goals." I lurve you. BTU. Business Technology User. #mitxux

Audience ?: What is UX ROI? Fidelity uses Customer Experience Index to track. Not only device, but helps with defining baseline. #mitxux

Chauncey said his view on being involved in Requirements Definition, where UXer is the leader is heresy. I am a heretic too. #mitxux.

Chauncey: If you are not involved in Requirements Definition you'll be left behind. #mitxux

Chauncey: Consider strongly how you go about PR related to UX in your company. #mitxux

Fidelity CEO wanted home page to be more like a magazine/newspaper than a marketing site. Nice to have that level of support. #mitxux

Isn't Market Research just User Experience Design before you've figured out what you need to build? #mitxux

Staples defines User Experience Design to anything that's not Visual Design or Coding. Hm. That's too silo-y for me. #mitxux

Toby: Design your home page as a welcoming page but also as a wayfinding page when user goes there from a deep link. #mitxux

Fred (Fidelity): "Make you brand show through even in the bad times." Focus on making a pos exp even out of the errors. #mitxux

fidelity.com - What Has Changed Overlay

Talking about change to fidelity.com and how they chose to communicate the changes: http://www.flickr.com/photos/fajalar/3368030516/ #mitxux

Alex: 1 dever is more efficient now than even 5 years ago. So it's easier to have a better ratio of designer:dever. mentions jQuery. #mitxux

WGBH: Editorial design 1:1, Games design 1:5(ish)... #mitxux

Autodesk (Chauncey) is about 1 designer to every 3 to 10 developers, depending on the team. #mitxux

MS Startup Labs has 1 designer to 3 engineers. Wow. Would love to live that life. 3 engineer minions?! sign me up! #mitxux

Alex: "MS has a history of Cookie Licking." Basically saying, I may or may not use/do this, but I call dibs! #mitxux

apparently I am using the wrong tag. #mitx is #mitxux. Of course, that eats up 2 extra chars. Unusable!