Hardwiring Brands into Products and Services Time to turn my attention to brands once again, after all the chaos and confusion that Trump’s tariffs have caused from the start of this year. I must say, though, that if companies have to raise p…

#NewBlogPosts #Brands #BrandStrategy #AdvertisingAndBrandCommunications

Here's another recent blog post of mine on how companies ought to try to hardwire brands into their products and services.

peripateticperch.com/2025/05/05/h...

Creating Abundance in a Year of Slowing Economic Output It sounds paradoxical to imagine creating abundance in what is likely to be a year of slowing economic output and growth across the world. We might possibly even be looking at a few years of slowdo…

#NewBlogPosts #Abundance #ClimateChange #UNFCCC

Hello, everyone. I have just joined Blue Sky and here are my recent blog posts.

This first one is what I wrote on pushing ahead with clean energy transition and decarbonisation even in a slowdown year.

peripateticperch.com/2025/05/26/c...

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