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#appealforwork #fy27 #advertisingandbrandcommunications #brandstrategy | Geeta Sundaram #AppealForWork #FY27 #AdvertisingAndBrandCommunications #BrandStrategy A new financial year has begun and I am renewing my appeal for work in the advertising and brand communications space in ...

#AppealForWork #AdvertisingAndBrandCommunications #BrandStrategy

Sharing my appeal for work in the advertising and brand communications industry through LinkedIn.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PassportScotchWhisky The last of my posts on Brandology for now. This is for a Scotch Whisky from Seagram (now Pernod Ricard) th...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PassportScotchWhisky

Sharing my blog post with my thoughts and ideas for Passport Scotch Whisky meant for younger Whisky drinkers.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PerrierJouetChampagne After yesterday's post on the Pernod Ricard corporate brand, I'd like to share my thoughts and ideas for o...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PerrierJouetChampagne

Sharing my thoughts and ideas for how Perrier Jouet Champagne from Pernod Ricard can connect better with consumers, increase consumption occasions and growth.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #CorporateBrand #PernodRicard Today, we shall go to France where I shall share my thoughts and ideas for a wines and spirits c...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #CorporateBrand #PernodRicard

Sharing my thoughts and ideas on how Pernod Ricard can build its brand through building a better consumer connect, by making them more discerning drinkers.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #LuxuryAutomobiles #Porsche After my post yesterday on how luxury automobile maker, Mercedes-Benz can revive its leadership of the luxury segment...

#Brandology #AdvertisingAndBrandCommunications #LuxuryAutmobiles #Porsche

Sharing my blog post with my thoughts and ideas on another German luxury car brand to show how brands can stay steady even when technologies are changing.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #LuxuryAutomobiles #MercedesBenz After New York and The Pierre, we head back to Europe... to Stuttgart in Germany, where I wish to share my though...

#Brandology #AdvertisingAndBrandCommunications #LuxuryAutomobiles #MercedesBenz

Sharing my blog post with my thoughts and ideas on how luxury carmaker Mercedes-Benz can make itself relevant again and retain its luxury badge.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #LuxuryHospitality #ThePierreNewYork #TajHotels From British retail and fashion brands, I would now like to take you to New York City in the U...

#Brandology #AdvertisingAndBrandCommunications #LuxuryHospitality #ThePierreNewYork #TajHotels

Sharing my blog post with my thoughts and ideas for The Pierre New York, part of Taj Hotels from the Tata Group in India.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #Fashion #WomensApparel #JaegerClothing In the context of British retail brands which I have shared posts about the past couple of days for M&S...

#Brandology #AdvertisingAndBrandCommunications #WomensFashion #JaegerClothing

Sharing my blog post with my thoughts and ideas for a British fashion brand meant for women executives.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #RetailBrands #LibertyLondon After sharing my thoughts on the British department store brand, Marks&Spencer yesterday and how they can return to ...

#Brandology #AdvertisingAndBrandCommunications #RetailBrands #LibertyLondon

Sharing a blog post with my thoughts and ideas for yet another British retail brand, Liberty London, and how it can grow sales through a distinctive brand image.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #RetailBrands #MarksAndSpencer Hello folks. As part of my series of posts on Brandology, today I'd like to share my blog post with thoughts and id...

#Brandology #AdvertisingAndBrandCommunications #RetailBrands #MarksAndSpencer

Sharing my blog post on how Britain's leading retail brand, Marks&Spencer can return to its core strengths and relaunch itself.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CorporateBrands #MarketLeadership #RolexWristwatches What do brands and companies need to do when they have achieved market leadership in the ...

#Brandology #AdvertisingAndBrandCommunications #MarketLeadership #RolexWristwatches

Sharing my blog post with my thoughts and ideas on how a market leader such as Rolex wristwatches can innovate, lead and take their brand to a new level.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandIndia #LuxuryAirTravel #AirVistara After sharing my thoughts on the sorry state of the airline industry in India at the start of this year...

#Brandology #AdvertisingAndBrandCommunications #BrandIndia #AirVistara

Sharing my blog post with my thoughts and ideas on Air Vistara, an airline that is no more but which could have built Brand India in an international way.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandIndia #CulturalHeritage #Tanishq There are several ways to build Brand India, and cultural heritage can be one of the routes. It can also...

#Brandology #AdvertisingAndBrandCommunications #BrandIndia #CulturalHeritage #Tanishq

Sharing a blog post in which I share my thoughts on how cultural heritage can build a brand such as Tanishq jewellery.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #OberoiHotels After sharing my blog post on Taj Hotels yesterday, I thought I'd share my thoughts on a brand str...

#Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #OberoiHotels

Sharing a blog post with my thoughts and ideas on another fine brand of Indian luxury hospitality, Oberoi Hotels, and how it can strengthen it worldwide.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #TajHotels I have been sharing blog posts and my thoughts on how we can build Brand India. One of the finest exa...

#Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #TajHotels

Sharing a blog post with my thoughts and ideas on how Taj Hotels can build its brand distinctively for the 21st century and take it global.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #GlobalIssues #Benetton In the second part of my thoughts on how brands can engage with global issues and build their businesses, I am sharing my...

#Brandology #AdvertisingAndBrandCommunications #GlobalIssues #Benetton

Sharing the second of my blog posts on how brands can engage with global issues and build their businesses, featuring Benetton this time.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #GlobalIssues #BrandStrategy #AdvertisingAndBrandCommunications #AbsolutVodka #PernodRicard With two wars still raging and a new one with Iran that began a fortnight ago, there...

#Brandology #AdvertisingAndBrandCommunications #GlobalIssues #AbsolutVodka

Sharing a blog post on how brands can engage with global issues and build their businesses.

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New Brandology Videos! Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years - would have been 40 years, if it hadn't been wrecked in between by unprofessional circuses of organisations - I am going to be exploring brands connections with corporations and with corporate brands in greater detail, as I…

Sharing three new blog videos I made on the subject of Brandology which is the art and science of building brands.

#AdvertisingAndBrandCommunications
#BrandStrategy
#Brandology
#CorporateBrands
#Marketing

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PepsiCo’s Back-to-The-Future Brand Connections As part of my work on Brandology I had already intended to explore corporate brands’ connections with individual brands. On my blog, you will find some of my thinking reflected in my work on Pernod Ricard and its brands, as well as in Tata Motors/JLR and its brands. However, when I saw the new corporate brand identity for PepsiCo unveiled last year, I thought I must explore this line of thinking further.

My thoughts on PepsiCo's connections with its product brands and its brand strategy going forward.

#PepsiCo
#CorporateBrand
#ProductBrands
#BrandConnections
#Innovations
#AdvertisingAndBrandCommunications
#BrandStrategy

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#wppnewstrategy #notholdingcompany #advertisingandbrandcommunications | Geeta Sundaram #WPPNewStrategy #NotHoldingCompany #AdvertisingAndBrandCommunications I thought I would finally break my silence and share a few of my thoughts on WPP's new strategy. If you read this page, share...

#WPPNewStrategy #NotHoldingCompany #AdvertisingAndBrandCommunications

Sharing my thoughts on WPP's new strategy which reeks of unprofessional PR agency idiot bosses devious machinations.

www.linkedin.com/posts/geeta-...

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#march2026 #brandology #corporatebrands #jlr #advertisingandbrandcommunications | Geeta Sundaram #March2026 #Brandology #CorporateBrands #JLR #AdvertisingAndBrandCommunications Hello folks. March 2026 is here and time for me to share the month's page from my blog's Brandology calendar...

#March2026 #Brandology #CorporateBrands #JLR #AdvertisingAndBrandCommunications

Sharing the March 2026 page from my blog's Brandology calendar, along with my thoughts on the JLR corporate brand.

Have a great March 2026!

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Range Rover | Year of the Horse | Geeta Sundaram #AdvertisingAndBrandCommunications #RangeRoverAdvert #PRAgencyMeddling #ChineseNewYear2026 #CokeAdvert Hello folks. As you're relaxing over the weekend, and as the Chinese New Year celebratio...

#AdvertisingAndBrandCommunications #RangeRoverAdvert #PRAgencyMeddling #ChineseNewYear #CokeAdvert

Sharing a post about a Range Rover advert for Chinese New Year 2026 that reeks of unprofessional PR agency idiot bosses' meddling.

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#ai #anthropic #advertisingandbrandcommunications #technology | Geeta Sundaram #AI #Anthropic #AdvertisingAndBrandCommunications #Technology I am not a fan of AI, as many of you might already know, and I don't use any of these tools as yet. And I agree that this Anthropi...

#AI #Anthropic #AdvertisingAndBrandCommunications

Sharing my repost of a LinkedIn post about a new advert for Anthropic's Claude, along with my comments and thoughts.

www.linkedin.com/posts/geeta-...

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2026 The Year of Exploring Brands’ Corporate Connections It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on my own since my career in advertising was wrecked – and it’s only fitting that I take my thinking and work now to the next logical extension, which is how brands relate to companies and to corporate brands.

My thoughts on taking my brand exploration journey into the corporate sphere in 2026.

#Brandology
#AdvertisingAndBrandCommunications
#CorporateBrands
#Marketing

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What it Means to Be a Woman Professional Amidst So-called Entrepreneurs in India | Geeta Sundaram #PRAgencyMeddling #AdvertisingAndBrandCommunications #WomenProfessionals My post of today on a book that unprofessional PR agency idiot bosses have got written and published and why my post of ye...

#PRAgencyMeddling #AdvertisingAndBrandCommunications #WomenProfessionals

Meanwhile sharing my blog post of March 2025, since the PR scoundrels refuse to get the message!

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#twiningstea #advertisingandbrandcommunications #teaboardofindia | Geeta Sundaram #TwiningsTea #AdvertisingAndBrandCommunications #TeaBoardOfIndia Hello folks. Having worked on how to market Indian tea better both in India and overseas and shared my thoughts and ideas on my bl...

#TwiningsTea #AdvertisingAndBrandCommunications #TeaBoardOfIndia

Sharing a post on a pleasant surprise while opening a pack of Twinings Earl Grey Tea at home this morning.

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#advertisingandbrandcommunications #pragencymeddling #automobiles #colourcodednonsense | Geeta Sundaram #AdvertisingAndBrandCommunications #PRAgencyMeddling #Automobiles #ColourCodedNonsense Since I have shared a weekend post already to do with unprofessional PR agency idiot bosses, I might a...

#AdvertisingAndBrandCommunications #PRAgencyMeddling #ColourcodedNonsense #TataMotors

Sharing a post about unprofessional PR agency idiot bosses meddling with automobile advertising to do mischief with colours and to interfere in my work and life.

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#2025inbrands #innovation #brandstrategy #businessandbrands #advertisingandbrandcommunications #wpp | Geeta Sundaram #2025InBrands #Innovation #BrandStrategy #BusinessAndBrands #AdvertisingAndBrandCommunications #WPP 2025 is coming to an end. How did I spend it, considering I am still unemployed? To start ...

#2025InBrands #AdvertisingAndBrandCommunications #WPP #BrandStrategy

Sharing my thoughts on how I spent 2025, and I must say I haven't done too badly considering I am still unemployed! 😎

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Committed To You: A Cabin Crew's Promise | Geeta Sundaram #AirIndia #AdvertisingAndBrandCommunications #PRAgencyMischief I don't know how many of you have seen this new advert for Air India, which I happened to see on CNBC. I wonder which advertising ...

#AirIndia #AdvertisingAndBrandCommunications #PRAgencyMischief

Sharing new adverts from Air India that I have been seeing along with my comments and thoughts.

They strike me as unprofessional PR agency idiot bosses mischief and meddling.

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What’s gone wrong at WPP? The crown slips at world’s biggest advertising group | Geeta Sundaram I agree, this is awful. But the entire advertising industry is facing an existential crisis, as I have been writing on my blog. Any wonder, WPP and Dentsu are the worst performing? Both have been hug...

#WPP #AdvertisingAndBrandCommunications #PRAgencyMeddling

Sharing my repost of a post on LinkedIn about an article in The Guardian regarding the fate of WPP.

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