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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PassportScotchWhisky The last of my posts on Brandology for now. This is for a Scotch Whisky from Seagram (now Pernod Ricard) th...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PassportScotchWhisky

Sharing my blog post with my thoughts and ideas for Passport Scotch Whisky meant for younger Whisky drinkers.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PerrierJouetChampagne After yesterday's post on the Pernod Ricard corporate brand, I'd like to share my thoughts and ideas for o...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #PerrierJouetChampagne

Sharing my thoughts and ideas for how Perrier Jouet Champagne from Pernod Ricard can connect better with consumers, increase consumption occasions and growth.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #CorporateBrand #PernodRicard Today, we shall go to France where I shall share my thoughts and ideas for a wines and spirits c...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #CorporateBrand #PernodRicard

Sharing my thoughts and ideas on how Pernod Ricard can build its brand through building a better consumer connect, by making them more discerning drinkers.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #LuxuryAutomobiles #Porsche After my post yesterday on how luxury automobile maker, Mercedes-Benz can revive its leadership of the luxury segment...

#Brandology #AdvertisingAndBrandCommunications #LuxuryAutmobiles #Porsche

Sharing my blog post with my thoughts and ideas on another German luxury car brand to show how brands can stay steady even when technologies are changing.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #LuxuryAutomobiles #MercedesBenz After New York and The Pierre, we head back to Europe... to Stuttgart in Germany, where I wish to share my though...

#Brandology #AdvertisingAndBrandCommunications #LuxuryAutomobiles #MercedesBenz

Sharing my blog post with my thoughts and ideas on how luxury carmaker Mercedes-Benz can make itself relevant again and retain its luxury badge.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #LuxuryHospitality #ThePierreNewYork #TajHotels From British retail and fashion brands, I would now like to take you to New York City in the U...

#Brandology #AdvertisingAndBrandCommunications #LuxuryHospitality #ThePierreNewYork #TajHotels

Sharing my blog post with my thoughts and ideas for The Pierre New York, part of Taj Hotels from the Tata Group in India.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #Fashion #WomensApparel #JaegerClothing In the context of British retail brands which I have shared posts about the past couple of days for M&S...

#Brandology #AdvertisingAndBrandCommunications #WomensFashion #JaegerClothing

Sharing my blog post with my thoughts and ideas for a British fashion brand meant for women executives.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #RetailBrands #LibertyLondon After sharing my thoughts on the British department store brand, Marks&Spencer yesterday and how they can return to ...

#Brandology #AdvertisingAndBrandCommunications #RetailBrands #LibertyLondon

Sharing a blog post with my thoughts and ideas for yet another British retail brand, Liberty London, and how it can grow sales through a distinctive brand image.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #RetailBrands #MarksAndSpencer Hello folks. As part of my series of posts on Brandology, today I'd like to share my blog post with thoughts and id...

#Brandology #AdvertisingAndBrandCommunications #RetailBrands #MarksAndSpencer

Sharing my blog post on how Britain's leading retail brand, Marks&Spencer can return to its core strengths and relaunch itself.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CorporateBrands #MarketLeadership #RolexWristwatches What do brands and companies need to do when they have achieved market leadership in the ...

#Brandology #AdvertisingAndBrandCommunications #MarketLeadership #RolexWristwatches

Sharing my blog post with my thoughts and ideas on how a market leader such as Rolex wristwatches can innovate, lead and take their brand to a new level.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandIndia #LuxuryAirTravel #AirVistara After sharing my thoughts on the sorry state of the airline industry in India at the start of this year...

#Brandology #AdvertisingAndBrandCommunications #BrandIndia #AirVistara

Sharing my blog post with my thoughts and ideas on Air Vistara, an airline that is no more but which could have built Brand India in an international way.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandIndia #CulturalHeritage #Tanishq There are several ways to build Brand India, and cultural heritage can be one of the routes. It can also...

#Brandology #AdvertisingAndBrandCommunications #BrandIndia #CulturalHeritage #Tanishq

Sharing a blog post in which I share my thoughts on how cultural heritage can build a brand such as Tanishq jewellery.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #OberoiHotels After sharing my blog post on Taj Hotels yesterday, I thought I'd share my thoughts on a brand str...

#Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #OberoiHotels

Sharing a blog post with my thoughts and ideas on another fine brand of Indian luxury hospitality, Oberoi Hotels, and how it can strengthen it worldwide.

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Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #TajHotels I have been sharing blog posts and my thoughts on how we can build Brand India. One of the finest exa...

#Brandology #AdvertisingAndBrandCommunications #CorporateBrands #BrandIndia #TajHotels

Sharing a blog post with my thoughts and ideas on how Taj Hotels can build its brand distinctively for the 21st century and take it global.

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Brandology Blog Video 2 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #GlobalIssues #Benetton In the second part of my thoughts on how brands can engage with global issues and build their businesses, I am sharing my...

#Brandology #AdvertisingAndBrandCommunications #GlobalIssues #Benetton

Sharing the second of my blog posts on how brands can engage with global issues and build their businesses, featuring Benetton this time.

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Brandology Blog Video 1 2026 | Geeta Sundaram #Brandology #GlobalIssues #BrandStrategy #AdvertisingAndBrandCommunications #AbsolutVodka #PernodRicard With two wars still raging and a new one with Iran that began a fortnight ago, there...

#Brandology #AdvertisingAndBrandCommunications #GlobalIssues #AbsolutVodka

Sharing a blog post on how brands can engage with global issues and build their businesses.

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New Brandology Videos! Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years - would have been 40 years, if it hadn't been wrecked in between by unprofessional circuses of organisations - I am going to be exploring brands connections with corporations and with corporate brands in greater detail, as I…

Sharing three new blog videos I made on the subject of Brandology which is the art and science of building brands.

#AdvertisingAndBrandCommunications
#BrandStrategy
#Brandology
#CorporateBrands
#Marketing

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#march2026 #brandology #corporatebrands #jlr #advertisingandbrandcommunications | Geeta Sundaram #March2026 #Brandology #CorporateBrands #JLR #AdvertisingAndBrandCommunications Hello folks. March 2026 is here and time for me to share the month's page from my blog's Brandology calendar...

#March2026 #Brandology #CorporateBrands #JLR #AdvertisingAndBrandCommunications

Sharing the March 2026 page from my blog's Brandology calendar, along with my thoughts on the JLR corporate brand.

Have a great March 2026!

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2026 The Year of Exploring Brands’ Corporate Connections It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on my own since my career in advertising was wrecked – and it’s only fitting that I take my thinking and work now to the next logical extension, which is how brands relate to companies and to corporate brands.

My thoughts on taking my brand exploration journey into the corporate sphere in 2026.

#Brandology
#AdvertisingAndBrandCommunications
#CorporateBrands
#Marketing

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#newyearsubscriptionoffer #brandology #businessandbrands | Geeta Sundaram #NewYearSubscriptionOffer #Brandology #BusinessAndBrands Hello folks. My blog has a new header for the New Year, as some of you might have noticed and it's based on Brandology: the art and scien...

#NewYearSubscriptionOffer #Brandology #BusinessAndBrands

Sharing a New Year subscription offer of a Brandology blog calendar featuring some of my work on brands in recent years.

It's a subscriber-exclusive and ends on January 31, 2026, so hurry!

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#brandology #advertisingandbrandcommunications #brandstrategy #festiveadvertisingindia #imagination | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandStrategy #FestiveAdvertisingIndia #Imagination The festive season in India seems to be on in full swing, looking at the number of adverts ...

#Brandology #AdvertisingAndBrandCommunications #FestiveAdvertisingIndia

Looking at the festive adverts filling the newspapers in India, I can't help wondering why they are so dull and undifferentiated.

Read my blog post to know what can be done about it.

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#brandology #advertisingandbrandcommunications #benetton #globalissues | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #Benetton #GlobalIssues I had shared a post here on how brands can address global issues while building and strengthening their brands, in which I...

#Brandology #AdvertisingAndBrandCommunications #Benetton #GlobalIssues

Brands can address global issues and build their brands at the same time.

Read my blog post on a brand refresh for Benetton to know more about Brandology!

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#brandology #advertisingandbrandcommunications #brandstrategy #ukroyals #britain | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandStrategy #UKRoyals #Britain The UK Royals just recently hosted the US President on a State visit to the UK. From a brand innovation perspe...

#Brandology #AdvertisingAndBrandCommunications #BrandStrategy #UKRoyals #Britain

On innovation in brands, there's no reason why we shouldn't consider the UK Royals to be a brand.

Read my blog post to know how they can indeed build their brands.

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#brandology #advertisingandbrandcommunications #brandrefresh #absolut #globalissues | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandRefresh #Absolut #GlobalIssues Sometimes brands become so popular and iconic, that they become part of the scenery. In such situations, ...

#Brandology #AdvertisingAndBrandCommunications #BrandRefresh #Absolut #GlobalIssues

There are times when brands can change strategy and also engage with global issues to build their brand following.

Read my blog posts on Absolut to know more!

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#brandology #advertisingandbrandcommunications #unfccc #climatechangebrand | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #UNFCCC #ClimateChangeBrand In Part II of my brand strategy and ideas for a new climate change brand for UNFCCC I share how communication can tap ...

#Brandology #AdvertisingAndBrandCommunications #UNFCCC #ClimateChangeBrand

Sharing Part II of my brand strategy and ideas for a new climate change brand for UNFCCC.

Discover more about brandology!

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#brandology #advertisingandbrandcommunications #brandstrategy #unfccc #fundraising | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandStrategy #UNFCCC #Fundraising We think of brands in the context of selling a product or service to a customer. How about brands as concept...

#Brandology #AdvertisingAndBrandCommunications #UNFCCC #Fundraising

We think of brands in the context of a sale to a customer. How about brands as ideas to do good, like raise money for UNFCCC to fight climate change, for example?

Read my blog post to know more.

lnkd.in/p/gr45dgYK

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#brandology #advertisingandbrandcommunications #creatingabundance #economicslowdown | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #CreatingAbundance #EconomicSlowdown In a year of high tariffs and slower economic growth, it's time governments and businesses turned their atten...

#Brandology #AdvertisingAndBrandCommunications #CreatingAbundance #EconomicSlowdown

Even through an economic slowdown, it's possible for companies and governments to create abundance.

Read my blog post to know how.

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#brandology #advertisingandbrandcommunications #servicebrands #corporatebrands | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #ServiceBrands #CorporateBrands At a time of high tariffs imposed on India by the US, it's time to turn our attention to the domestic economy and ...

#Brandology #AdvertisingAndBrandCommunications #ServiceBrands #CorporateBrands

At a time of high tariffs on Indian exports, how can we boost domestic consumption, build brands and grow?

Read my blog post to know more!

lnkd.in/p/g665FnSg

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#brandology #advertisingandbrandcommunications #brandstrategy #execution | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandStrategy #Execution Most of us think that brands are only important as far as consumers are concerned. Rarely do we think it can help guide ...

#Brandology #AdvertisingAndBrandCommunications #BrandStrategy #Execution

Are brands relevant only for consumers, or can they guide strategy and its execution?

Read my blog post to know more and discover the world of Brandology!

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#brandology #advertisingandbrandcommunications #brandstrategy #servicebrands #vodafone | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #BrandStrategy #ServiceBrands #Vodafone As the Indian government continues to be the largest shareholder in Vodafone Idea, I thought it must no...

#Brandology #AdvertisingAndBrandCommunications #Vodafone #BrandStrategy

As the Indian government is the largest shareholder in Vodafone Idea, we must not let it go the Air India way.

Read my blog post to know more!

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