Brandology Blog Video 3 2026 | Geeta Sundaram #Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #CorporateBrand #PernodRicard Today, we shall go to France where I shall share my thoughts and ideas for a wines and spirits c...

#Brandology #AdvertisingAndBrandCommunications #WinesAndSpirits #CorporateBrand #PernodRicard

Sharing my thoughts and ideas on how Pernod Ricard can build its brand through building a better consumer connect, by making them more discerning drinkers.

www.linkedin.com/posts/geeta-...

PepsiCo’s Back-to-The-Future Brand Connections As part of my work on Brandology I had already intended to explore corporate brands’ connections with individual brands. On my blog, you will find some of my thinking reflected in my work on Pernod Ricard and its brands, as well as in Tata Motors/JLR and its brands. However, when I saw the new corporate brand identity for PepsiCo unveiled last year, I thought I must explore this line of thinking further.

My thoughts on PepsiCo's connections with its product brands and its brand strategy going forward.

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Curious why loyal Tesla fans are quietly turning their backs on the brand they once loved?

The real problem might surprise you.

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