PepsiCo’s Back-to-The-Future Brand Connections As part of my work on Brandology I had already intended to explore corporate brands’ connections with individual brands. On my blog, you will find some of my thinking reflected in my work on Pernod Ricard and its brands, as well as in Tata Motors/JLR and its brands. However, when I saw the new corporate brand identity for PepsiCo unveiled last year, I thought I must explore this line of thinking further.

My thoughts on PepsiCo's connections with its product brands and its brand strategy going forward.

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