Southwest Airlines Customer of Size Policy This won't be my usual blog post about something in IT. Instead, I want to bring attention to a change that has been announced at Southwest Airlines. Starting on January 27th, 2026, Southwest is changing to assigned seating. With this change, they are changing what had been the best policy for customers of size in the industry. Currently, the policy…

The latest change from @SouthwestAir and Elliot Capital is that they will be changing the Customer of Size policy that has led the industry since @ThatKevinSmith shamed them on Twitter in 2010. #noluv #sizefreedom

Southwest Newsroom

Wow, everything that made #Southwest Airlines unique effectively ended today. Another nail in their coffin, courtesy of Elliot. #byebyeswa #noluv

www.swamedia.com/news-and-sto...

Screenshot from Southwest investor relations on a blue background: “Latest News 11 MAR 2025 SOUTHWEST AIRLINES OUTLINES CHANGES TO DRIVE REVENUE GROWTH AND REWARD ITS MOST LOYAL CUSTOMERS”

Southwest trying to brand these changes as something great is the equivalent to handing out shit sandwiches with a smile. No one asked for this. Time to switch credit cards and to start shopping around for flights since there’s no reason to stay brand loyal to Southwest now. #NoLuv

@SouthwestAir why all the flights over the center of San Francisco from Oakland? It's mostly you, and massively sleep disrupting. #noluv

RT @ALBDamn {my rank = distance from earth 2 moon! lol} #noLuv (lol! It's okay, I'll hold you down...starting now!)