Ad Contrarian Bob Hoffman always says it best.
In his excellent book 'Marketers are from Mars', he comments that marketers actively ignore their most lucrative audience.
Talk to my old friends at Openly Gray. They offer insight & strategies to unlock the 'grey pound'

#advertising #openlygray

In their obsession with the ‘appeal’ of youth, advertisers are making a terrible miscalculation. The over 50s are the most valuable generation in the history of marketing, yet are almost completely ignored. As my good friend @cindygallop.bsky.social Gallop says…

#advertising #openlygray

There’s an assumption in our industry that ‘old’ cannot be aspirational. And yet, as this Clairol Silk & Silver hair colour ad from 1978 says, “I wouldn’t be 29 again for the world”.
It’s why my friends at Openly Gray set up their agency, check them out at openlygray.com

#advertising #openlygray

A note to the 10,000 people a day turning 65 in the US right now. Retirement isn’t just about age, it’s about turning the page. Doing what you want, not what is expected. It’s about being a late bloomer, not a frazzled boomer.
#ageism #silverwave #openlygray #graypride