The Investor’s Guide to Performance Marketing: Why You Should Fail on Purpose Most marketers are essentially gamblers in a better suit. They find a channel that works, pour every cent into it, and pray the algorithm doesn't change overnight.But hope is not a strategy.If 100% of...

Most #marketers are just gamblers in a better suit. If 100% of your #campaigns are working, you are likely stagnating. I’m sharing the 70/20/10 framework I use to stop betting the house on "leaps of faith" and start managing a real #performanceportfolio.

Full breakdown here: shorturl.at/8Rjm2