ETIRA vs ETRIA: 1-0 – Etira In 2023, Ricoh asked the EU’s brand registration authority, EUIPO, to register the brand “ETRIA” for its printer manufacturing joint venture with other OEMs. ETIRA opposed this registration, as did…

ETIRA 1 – ETRIA 0
Ricoh tried to register “ETRIA.” EUIPO said no — too confusing.

We paused our fight. EDRIA kept going — and won.

Now Ricoh’s counter-opposition is suspended too. No appeal by Aug = game over.

#ETIRA #EUIPO #trademark #remangang