Dario Agger, the CEO of Roxxon, the company producing this comic book (and who is also secretly an evil minotaur) speaks directly to the reader.
Dario Agger: I wanted to rotate into this... experience...for a moment. To speak to you directly.
The comic is self-parody, of course, but parody is an effective weapon in these times.
A brand that takes itself seriously is mocked--a brand that mocks itself has free rein. A free pass into every consumer's head.
Screenshot the cheesy advertisements. Turn them into mêmes. Make them viral. A disease that nests inside you. Make them harmless.
We can laugh together, can't we? We're such good friends--how could you do without us?
We're allowed to play, to be in on the joke, because in the end, the joke's on you. The joke IS you. And we'll tell it until it eats you alive
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