This Lunar New Year feels personal.
I’m a Chinese Singaporean bringing the pan-Chinese flavors I grew up with — shaped by migration and night markets — to American tables.
Food travels. Culture adapts. Pride endures.
May the Year of the Horse bring strength, momentum, and prosperity.
新年快乐🧧🍊
#secondz

Secondz was built by immigrants and inspired by the cultures that make America what it is. As ICE activity increases in Minneapolis and other states, we stand with immigrants who are here legally, contributing every day. Humanity first. #Secondz #immigrant #founderstory #communitydriven

Introducing our Vegetarian Curry Puff: peas, carrots, and spiced potatoes in a flaky, golden crust.
Samosa-inspired, Southeast Asia-perfected. Comfort without compromise.
Ready in minutes. Gone in seconds.
🔗 Link in bio
#secondz #currypuff #vegetarian #plantbased #comfortfood

Meet our tiniest troublemaker: the 3" Black Sesame Chocolate Lava Puff.
Nutty, melty, oozy—and super limited.
Pre-order for Fort Greene.
Comment “Holiday” for the link. 🔥🥟✨
#secondz #minipuff #holidayspecial

Sorry we’re not “sorry.”
No dramatic apology letter, no humblebrag.
Just puffs. Try them when you’re ready.
#Secondz #ApologyNotApology #TryBeforeYouJudge #FortGreeneMarket #FlavorsWorthRepeating

Secondz is BACK at Fort Greene Park Artisans Bazaar!
📍 Nov 22, 9am → sold out
We’re taking a break on Nov 29, so this is your moment to STOCK UP 👀🔥
Kid-friendly flavors, fall vibes, and puffs worth fighting over.
See you there, puff lovers 🥟🍂
#secondz #currypuff

🥟 Saturdays = Secondz!
We’re at Fort Greene every Sat in July (9–4) w/ new flavor drops weekly 👀🔥
🗓 July 5, 12, 19, 26
📍 Fort Greene Artisans Bazaar (Brooklyn)
#secondz #currypuff #readytoeat #flavorsworthrepeating
#BrooklynPopUp2024 #TheArtisansBazaaratFortGreenePark

getsecondz
🏳️‍🌈 Celebrate Pride w/ 🥟 @Secondz
! New rainbow kueh drops + new market: Irving Square Park 🎉
🗓 Jun 7: Fort Greene (9am–4pm) + Brooklyn Museum (5pm–9:30pm)
🗓 Jun 14: Fort Greene (9am–4pm)
🗓 Jun 15 & 22: Irving Sq Park (9am–2pm)
#secondz #BrooklynPopUp2024 #rbfarmersmarkets #PrideMonth

🗞️ Big news: Secondz is now at Myrtle Wombat—Brooklyn’s quirkiest convenience store!

Find both our 🥟 ready-to-cook & ready-to-eat puffs in one spot.
More flavor, more convenience, more ways to get Secondz.
#Secondz #MyrtleWombat #BrooklynEats #currypuff #flavorsworthrepeating

FG fam—🧡 Thanks to you we’re adding May 17 & 31! 🥟@Secondz pops: May 3,10,17,24,31 @ Fort Greene Bazaar (9-4) + May 11 @ PopUpGrocer (1-4). Celebrate AAPI Month!
#secondz #readytoeat #currypuff #flavorsworthrepeating #BrooklynPopUp2024 #TheArtisansBazaaratFortGreenePark

🥟 + 🥤 = ❤️
Secondz x The Lucky Ox is here!
Bold Southeast Asian pastries + vibrant drinks = the perfect pairing. Catch us May 3 9am-4pm at Fort Greene Artisans Bazaar (Brooklyn, NY). 10% off with your Secondz Passport!
#Secondz #TheLuckyOx #SnackAndSip #AAPIowned #currypuff #sparkler #pandan #matcha

Celebrate AAPI Heritage Month with AAPI-owned 🥟@Secondz! Fort Greene Artisans Bazaar (Brooklyn, NY) May 3, 10, 24 9-4 & Pop Up Grocer (Manhattan) May 11 1-4. Come hungry! #secondz #readytoeat #currypuff #flavorsworthrepeating #BrooklynPopUp2024 #TheArtisansBazaaratFortGreenePark #popupgrocer

New look, new flavors! Our Secondz Ready-to-Cook Collection just dropped at Pop Up Grocer in Manhattan—complete with bold packaging, trial-friendly sizes and pricing. Stop by or order via UberEats for the easiest dinner ever. #secondz #currypuff #popupgrocer #retaillaunch

🤤Hungry for Secondz? Come back tomorrow at the Fort Greene Artisans Bazaar (Brooklyn, NY), 9am–4pm, and be one of the first to try our brand-new Ondeh-Ondeh dessert! #secondz #currypuff #readytoeat #newdessert #BrooklynPopUp2024 #TheArtisansBazaaratFortGreenePark

🤤Hungry for Secondz? Come back tomorrow at the Fort Greene Artisans Bazaar (Brooklyn, NY), 9am–4pm, and be one of the first to try our brand-new Black Pepper Crab Sticks Puff! #secondz #currypuff #readytoeat #newpuff #BrooklynPopUp2024 #TheArtisansBazaaratFortGreenePark

Spice 🌶 up April with 🥟@Secondz! Fort Greene Apr 5,12,19,26 (9‑4) & Brooklyn Museum (Brooklyn, NY) Apr 13 (10:30‑5:30). Enjoy 🌱spring & our ready‑to‑eat bites. Bring a friend & come hungry! #secondz #readytoeat #currypuff #flavorsworthrepeating #BrooklynPopUp2024 #TheArtisansBazaaratFortGreenePark ​

#Secondz in the making!
Woot woot 🎉