Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism | Newswise Abstract Many brands in today’s marketplace choose to take a public stance on socio-political issues. For example, some brands have indicated support for or opposition to Israel, while there are bran...

Going Against the Tide: How Self-Construal Moderates Receptivity Towards Popular Brand Activism
www.newswise.com/articles/goi...
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