A scan of a magazine ad page. It is divided into three columns with a banner across the bottom. It is in grayscale except for the center image, which shows a man wearing a mid-rise or low-rise Jockey y-front brief in a red and white pattern and dark red contrast trim. The colorful man is adjusting his watch and slightly smiling at the camera. Interestingly, the waistband is tunnel and not exposed elastic, so the contrast piping effect calls out the Y-front more easily. The gentleman in the leftmost column has white hair and a mustache, stands with his arms crossed, wearing nothing but full-rise Jockey y-fronts and a smile. The gentleman in the rightmost column also has arms crossed, but is much younger with a surfer shag of white-blonde hair. He wears a pair of leopard patterned Jockey Jockette briefs, also known as x-briefs or St Tropez style. The ad copy below them reads 'Jockey introduces the Semi-Brief. Now we've got every man covered. At last there's a men's brief for those who've grown out of one style but aren't ready for the other. The Jockey Semi-Brief. It's made from cotton interlock with all the comfort and support of a regular brief. including the Y front opening. But with the fashion and style of a Jockette. You could almost say it was the best of both worlds. Comfort and style.'

A Jockey ad announcing the 'semi-brief'. That sounds zingier than mid-rise or low-rise. I love the Jockette/x-brief/St Tropez silhouette that the surfer dude on the right has on! #underwearhistory #underwearadvertising #Jockey #jockette #semibrief #yfront