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Meet Anjola, Data & AI Consultant at Microsoft | #SmashingStereotypes
Meet Anjola, Data & AI Consultant at Microsoft | #SmashingStereotypes YouTube video by British Science Association

Meet Anjola Adebowale, Data and AI Consultant at Microsoft, co-lead of their Black Employees Network, and our last #BSW26 #SmashingStereotypes story!

Anjola is proof that diversity drives innovation and that young people need role models they can relate to:

youtu.be/1C0RoJQB_qo?...

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Smashing Stereotypes: Ayesha Mustafa - British Science Week Smashing Stereotypes: Ayesha Mustafa

"As a South Asian woman and as a mother, I want to create impact on a bigger scale, and bring more real, diverse women into visibility so young people feel, 'If she can do it, I can too'," Ayesha says.

Find out more about her work #SmashingStereotypes:

www.britishscienceweek.org/smashing-ste...

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Meet Ayesha, sustainable fashion brand founder | #SmashingStereotypes
Meet Ayesha, sustainable fashion brand founder | #SmashingStereotypes YouTube video by British Science Association

Meet Ayesha Mustafa, founder of sustainable fashion brand, Everyday Phenomenal, as she shares her #BSW26 #SmashingStereotypes story!

Ayesha aims to transform the clothing industry through responsible materials and ethical supply chains, while inspiring the next generation:

youtu.be/VyROBtnojK0?...

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ROSA'S WORKSHOP books by Jessica Spanyol are perfect for encouraging early STEM activities and interests!

More: www.childs-play.com/collections/...

#BSW26 #SmashingStereotypes #Bookswithusallin #GoAllIn2026 #WomensHistoryMonth

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Smashing Stereotypes: Rugile Sestokaite - British Science Week Smashing Stereotypes: Rugile Sestokaite

Rugile moved to the UK for greater opportunity and accessibility. She lives with spinal muscular atrophy, a genetic condition affecting her muscles. In her #SmashingStereotypes story, Rugile speaks on the importance of inclusion and representation in STEM:
www.britishscienceweek.org/smashing-ste...

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Meet Rugile, Systems Integration Engineer at Illumina | #SmashingStereotypes
Meet Rugile, Systems Integration Engineer at Illumina | #SmashingStereotypes YouTube video by British Science Association

Meet Rugile Sestokaite, a Systems Integration Engineer at one of our #SmashingStereotypes #BSW26 partners, Illumina.

Her job is to ensure hardware and software systems work seamlessly together to help diagnose diseases and improve lives:

youtu.be/18jlyDxBY7Q?...

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Meet Ros, Director of Research and development at Illumina | #SmashingStereotypes
Meet Ros, Director of Research and development at Illumina | #SmashingStereotypes YouTube video by British Science Association

Meet Ros Jackson, Director of Development and research at Illumina, one of our #BSW26 #SmashingStereotypes partners.

Ros took an 8 year career break to be a full-time parent. Offered the chance to return by doing a PhD, she wasn't sure at first, but decided to go for it:

youtu.be/ib0wS0xYlYo?...

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Smashing Stereotypes: Irene Mbutu-Austin - British Science Week Smashing Stereotypes: Irene Mbutu-Austin

"One of my earliest memories is my dad fixing a TV... That inspired me, I thought, I want to do that. I want to see questions, answer them, and find solutions," Irene says.

Find out more about Irene, and her career and study journey #SmashingStereotypes:

www.britishscienceweek.org/smashing-ste...

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Meet Irene, Nuclear Medicine Technologist and PhD student at KCL | #SmashingStereotypes
Meet Irene, Nuclear Medicine Technologist and PhD student at KCL | #SmashingStereotypes YouTube video by British Science Association

Meet Irene Mbutu-Austin, Nuclear Medicine Technologist and PhD student. She works with patients using advanced imaging equipment and is researching how low levels of radiation affect healthcare staff. This is her #SmashingStereotypes #BSW26 story! @cruk-rrc-col.bsky.social

youtu.be/dItj4M3KzSA?...

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Smashing Stereotypes: Dedun Oyenuga - British Science Week Smashing Stereotypes: Dedun Oyenuga

"I feel strongly about inspiring more young people into STEM," she says.

Dedun is co-lead for Microsoft UK's first Black employee network, driving mentorship, community and representation.

Find out more about her and her #SmashingStereotypes story here: www.britishscienceweek.org/smashing-ste...

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Meet Dedun, UX Consultant: Experience Research & Design at Microsoft| #SmashingStereotypes
Meet Dedun, UX Consultant: Experience Research & Design at Microsoft| #SmashingStereotypes YouTube video by British Science Association

Meet Dedun Oyenuga, UX Consultant at Microsoft, as she shares her #SmashingStereotypes story for #BSW26!

From childhood, Dedun loved the sciences and art, studying both for A-Levels, then blending them with a Design Engineering degree at @imperialcollegeldn.bsky.social:

youtu.be/i1jjOnIQTPw?...

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Smashing Stereotypes: Irene Mbutu-Austin - British Science Week Smashing Stereotypes: Irene Mbutu-Austin

Excited to share that Irene Mbutu-Austin is part of this year’s #SmashingStereotypes Campaign! Irene is a Nuclear Medicine Technologist and a PhD student research on chronic low-dose radiation exposure in technologists. Read more: bit.ly/4r2VoIV

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Black scientists are 'Smashing Stereotypes' - Voice Online THE BRITISH Science Association’s Smashing Stereotypes campaign is back for British Science Week – highlighting diverse people and careers in science,

Three of our #BSW26 #SmashingStereotypes stars are featured in The Voice Newspaper! Meet Data and AI consultant Anjola Adebowale, UX Consultant Dedun Oyenuga, and Nuclear Medicine Technologist and PhD student Irene Mbutu-Austin @cruk-rrc-col.bsky.social 👩🏽‍💻🔬

www.voice-online.co.uk/lifestyle/20...

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Meet Daniel Clarke, Head of Project Engineering at Urenco | #SmashingStereotypes
Meet Daniel Clarke, Head of Project Engineering at Urenco | #SmashingStereotypes YouTube video by British Science Association

Meet Dan, Head of Project Engineering at #BSW26 #SmashingStereotypes partner, Urenco.

Dan hated school and left after GCSEs without the grades for an apprenticeship. But he was ambitious: the future was in his hands. He now oversees 100 engineers and a £1bn portfolio!

youtu.be/UcWd5H1GXbE?...

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Proud to support British Science Association's #SmashingStereotypes! Progress in radiobiology and radiation oncology, relies on the collective expertise of diverse people and careers. Keep an eye out for our colleague being featured this week 🙌

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Meet Mo, Isotopes Intern at one of our #BSW26 #SmashingStereotypes partners, Urenco.

Mo's family are medics but he didn't want to follow that path exactly - he kept his options open, took a chance, and found an exciting opportunity in a growing industry:

youtu.be/dzAHleRBTBM?...

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Smashing Stereotypes is back for British Science Week 2026 The British Science Association’s Smashing Stereotypes campaign is back for British Science Week – highlighting diverse people and careers in science, technology, engineering, and maths with the aim o...

Find out more about #SmashingStereotypes generally, and our eight new scientists specifically, in this news story:

www.britishscienceassociation.org/News/campaig...

Want to get involved? Share your own videos or posts here, on IG, TikTok, LinkedIn and tag #SmashingStereotypes!

#BSW26 #NCW2026

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Meet the scientists teaser 2026 | #SmashingStereotypes
Meet the scientists teaser 2026 | #SmashingStereotypes YouTube video by British Science Association

It's almost British Science Week (6-15 March) and time for our annual (and biggest yet) #SmashingStereotypes campaign celebrating diverse people and careers in science, tech, engineering, and maths!

Meet this year's incredible scientists and get inspired:

youtu.be/PRXAMfXecb4

#BSW26 #NCW2026

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I like this guy

“I learned from him that you can never stop learning… the pursuit of knowledge is something that you can take to as old as you want to get.”
— Simon Weintz"

#Aging #Seniors #Canada
#Education

#SmashingStereotypes

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The British Science Association has released a new Discussion Pack to accompany their successful #SmashingStereotypes resources.

Show your students that there are STEM role models just like them: bit.ly/3R9cOEg

#CRESTAwards #CRESTNorthWest @allaboutfutures.bsky.social @britsciassoc.bsky.social

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Book covers of four books about growing and gardening.

Book covers of four books about growing and gardening.

🌱 We've picked 4 books to inspire time outdoors, shared goals, and lots of after-reading STEM activities! 📚

Introducing books and topics about growing and nature can inspire new interests and hobbies!

More below! #growagenerationofreaders #boysdoread #smashingstereotypes @pubspotlight.bsky.social

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Smashing Stereotypes - British Science Week Smashing Stereotypes

Introducing our brand-new Smashing Stereotypes discussion pack for 2025! 🎉

Crafted to assist educators, parents, and individuals interested in exploring STEM jobs, you can share the #SmashingStereotypes 2025 campaign with the people around you.

www.britishscienceweek.org/smashing-ste...

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Clive and his friends are playing ‘school’, and they've all chosen a role and activity.

CLIVE IS A TEACHER by Jessica Spanyol inspires role-play, kindness, teamwork, respecting choices, aspirations – maybe one day Clive will be a teacher!
#learningthroughplay #smashingstereotypes #kidlit #kidlituk

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Young boy with backpack and boots on a nature walk, birds cheeping, illustration from Clive and his Bags board book.

Young boy with backpack and boots on a nature walk, birds cheeping, illustration from Clive and his Bags board book.

Clive board books collection

Clive board books collection

It’s a beautiful day and Clive is off for a walk. What will he see? What useful things would you pack?

Clive books by Jessica Spanyol challenge stereotypes and celebrate our inclusive world.
www.childs-play.com/collections/...
#caringboys #smashingstereotypes #kidlit

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Book covers of Clive books featuring his love of play with his friends, art, dolls, bags, hats, books, role-play.

Book covers of Clive books featuring his love of play with his friends, art, dolls, bags, hats, books, role-play.

Meet Clive and friends. They enjoy all kinds of activities and role-play games.
Clive books challenge stereotypes and celebrate our inclusive world.

“I’m not making up characters, just drawing on the world that’s around me,” author Jessica Spanyol
#caringboys #smashingstereotypes #kidlit

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We believe in celebrating all life’s joys, so run, dance, dress up or pop on some tunes and get reading one of these fab books!
We’re all part of the community. #WorldDownSyndromeDay

Books with us all in and on the cover! More via bio! #kidlit
#inclusion #smashingstereotypes #WDSD2025 #lotsofsocks

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This tiny primary school had the best #scienceweek #BSW25 #smashingstereotypes. This is the showcase of just the things they've done in the last week!

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Really cool to see our @britsciassoc.bsky.social #SmashingStereotypes #BSW25 campaign featured in PR Week's campaign round-up this week, alongside lots of big fancy commercial corporate projects.

Ancestry making the 1921 census available has also been GREAT!

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Smashing Stereotypes: André Skepple - British Science Week Smashing Stereotypes: André Skepple

Meet Andre Skepple, the visionary CEO and founder of FullSpektrum!

His app tackles learning difficulties and diverse learning styles in education, drawing inspiration from his own experiences. #SmashingStereotypes #BSW25

Read his story below!

www.britishscienceweek.org/smashing-ste...

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Deaf scientist from York 'smashing stereotypes' to explore how the human voice works A deaf scientist from York has spoken of smashing sector stereotypes as she challenges her disability to explore how the human voice works.

👏Great news! Our #SmashingStereotypes scientist Dr. Sophie Meekings is featured in The Yorkshire Post.

A deaf neuroscientist, she studies how the brain processes conversation. #BSW25

Read her brilliant news piece below!

www.yorkshirepost.co.uk/news/people/...

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