Orkut: The Rise and Fall of Brazil’s Popular Social Network Flashback to the early 2000’s and you may remember hearing about Google’s social networking site, Orkut... OR you may have honestly never heard of it since it was mainly used in Brazil as the top social platform to use until it eventually ran out of steam and shut down in 2014. So what made Orkut so successful, specifically in Brazil? And for being the top social platform, why did it fail?

Social media will always keep evolving - but what lessons can be learn from previously successful platforms?

Orkut may have shut its doors in 2014, but it's story tells a tale about how exclusivity, culture, and community can build a platform to success.

#snhumm #socialevolution #socialstrategy

An App That Does It All – How Weixin Won Over the Chinese Social Media Market We all have an abundance of apps on our phone – each with their own specific use or purpose. I constantly find myself flipping through pages of apps to find what I’m looking for, getting frustrated that half the apps are blue and it takes seconds longer to find what I’m actually looking for. But what if there was an app that could do it all?

Does one size fit all? Read about how Weixin threw the social media game for a loop amongst Chinese users by giving them a one-stop shop for social platforms

#snhumm #socialstrategy #WeixinSuccess

In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days Your brand is your differentiating factor in a crowded market. Here's what you can do to stand out.

In a world where there are ads everywhere we turn, how do some companies get started?

Dave Gerhardt highlights common challenges - and how to overcome them 💪

Learn about standing out, branding as a long-game, and staying competitive in an AI-saturated world

#snhumm #authenticbrands

There's no clear path to winning over your customers on the first try.

Here's a few key things to keep in mind:

Keep on trend
Listen to your audience
Embrace change
Stay human

Your audience wants to connect with something real - not corporate robots.

#socialstrategy #snhumm