My co-presenter Franny Brewer & I wanted to share some of the take-homes from our #HIConCon2018 talk, "Social marketing: What it is (and isn’t), who’s using it as a conservation tool, and why you should too” via this thread #socmar #consmark #socmarHI

#HIConCon2018 Franny Brewer & I independently “discovered” social marketing several years back, were totally hooked, and now we’ve pretty much become evangelists for it within the Hawai`i conservation community. Catch our talk at 11:15 in 316A! #socmar #socmarHI

TODAY, at #HIConCon2018: Join me & Franny Brewer of Big Island Invasive Species Committee for our talk "Social marketing: What it is (and isn’t), who’s using it as a conservation tool, and why you should too" (11:15 am in 316) #socmar #consmark (+ talk's hashtag: #socmarHI)

If this applies to you, and you're interested in promoting behavior change, catch our #HIConCon2018 talk tomorrow! ("Social marketing: What it is (and isn’t), who’s using it as a conservation tool, and why you should too" - Wed. 7/25, 11:15 am, 316A) #socmar #socmarHI #consmark

#HIConCon2018 Thrilled to have THE Nancy Lee *here in Hawaiʻi* for our socio-ecological workshop (#52) Thursday! Join us in room 314, 10 am - 12 pm! #socmar #socmarHI

Woo-hoo, it's #HIConCon2018 Week! Hi everyone!! Catch Franny Brewer's & my talk, "Social marketing: What it is (and isn’t), who’s using it as a conservation tool, and why you should too" TOMORROW (Wed 7/25) at 11:15 am in room 316A #socmar #socmarHI #consmark @HCAFriends