Yellow background with a dark blue book in the foreground showing lots of people walking with umbrellas. One umbrella is yellow. The title is "Social Marketing and Behaviour Change: From Theory to Action" by Linda Brendan, Lukas Parker, David Micallef, and Nguyen Lou. There is a badge that announces it's coming soon.

Excited that this week we finalised the proofs on this gargantuan tome! Social Marketing and Behaviour Change: From Theory to Action. Available in April! Available at: www.e-elgar.com/shop/gbp/soc... #socmar

SMANA Webinar: The Art of Social Marketing Part 2 Join us for upcoming webinar! The Art of Social Marketing Part 2: Storytelling

Join me tomorrow (Wed 5/14) for a webinar on using storytelling for behavior change sponsored by the Social Marketing Association of North America!

Register here:
www.eventbrite.com/e/smana-webi...

#Storytelling #SocMar #SocialMarketing #BehSci 🛟

Supercharge Your Social Impact eBook | Social-Marketing.com Free ebook on social marketing - Supercharge your Social Impact: Using Social Marketing for Behavior Change by Nedra Kline Weinreich

Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?

Check out my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.

#socmar #behsci #behavior #behaviour #npsky #socialimpact

I love this - data-driven mapping for outreach and cultural reframing of recovery services.

#socmar 🛟

Integrating supply and demand in social marketing programs: the Nosh-e-Jaan campaign to promote nutrition in Afghanistan This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein ...

The article I co-authored on our social marketing program in Afghanistan just came out!

It's a case study of how we developed both the supply side of the soy industry and spurred demand on the consumer side. And how the campaign balanced the commercial and public health objectives.

#socmar

Trump says he’s planning ‘large-scale’ ad campaign on fentanyl crisis President-elect Trump announced plans to launch a “large-scale” ad campaign on Wednesday with the goal of educating Americans on the effects of fentanyl. “I will be working on a large scale United …

Haven't seen any discussion of Trump's plan to launch a large-scale ad campaign on fentanyl.

I've been concerned about how funding for social marketing might be affected by the election, so hopefully this would be more than a "just say no" style campaign, and actually evidence based.

#socmar

I'm still on the lookout for my fellow social marketers.

Do you use marketing for behavior change, social change, public health, environmental causes, etc? Or study/teach it?

Say hi and let me know what you're doing!

#SocMar #BehSci 🛟 #HealthComm #npsky #SocialImpact

Screenshot from The Palgrave Encyclopedia of Social Marketing, of the beginning of the entry for Storytelling in Social Marketing by Nedra Kline Weinreich.

If you're interested in storytelling for behavior change & social impact, here's my article in the Palgrove Encyclopedia of Social Marketing.

It covers how stories influence behavior and examples of how to use it most effectively in an intervention.

www.researchgate.net/publication/...

#socmar

There's a new starter pack directory from @il.ly, sorted by category, at blueskystarterpack.com.

For some reason mine is not coming up in search, so I changed the name from Social Marketers to Social Marketing (the most likely search phrase), but still not showing up.

go.bsky.app/KLa4jn5

#socmar

SM4BC Toolkit Social Media for Behaviour Change (SM4BC) Toolkit ENGLISH (EN) OR ESPANOL (ES) What do we mean by “social media”? We mean many different types of digital platforms, essentially websites and apps that ...

Here's the Social Media for Behavior Change Toolkit I created for the Int'l Fed of Red Cross/Red Crescent Societies.

It provides a step-by-step process for using behavioral science to optimize all aspects of your social media to help your community take action.

#behsci #socmar #NPsky #healthcomm

Goop Happens - by Traci Mann - Behavioral Scientist As important as our ideas are the words we choose to represent them. If we're not careful, they can take on a life of their own.

Great example from @behscientist.bsky.social of how the words we use to describe a concept, that make total sense to us, can be completely misconstrued.

It's true for professional jargon, or really any words.

This is why pretesting messaging with our audience is key!

#SocMar #BehSci #HealthComm 🛟

Graphic of two young people with the following text: When asked which of the following goals were most important to them, this is what young people ages 10 to 24 said: 1) To be safe 2) To be kind to others 3) To have a lot of fun 4) Self-acceptance 5) To be in great shape 6) To change the world and achieve great things 7) To be part of a community 8) To look really good 9) To be rich 10) To be connected spiritually to others 11) To be like my family and stick to traditions 12) To be popular 13) To be famous 14) To be the same as everyone else

Developing a campaign intended for GenZ audiences?

Being safe is their most important goal, according to a recent study.

How can you tie your target behavior or product to a feeling of safety, to connect with their core value?

newsroom.ucla.edu/releases/gen...

#socmar #GenZ #marketing

#socmar #marketing #digitalhealth

APA PsycNet

The "How Right Now" COVID mental health campaign evaluation is out and shows it was effective. Those exposed had increased feelings of resilience and confidence in using coping strategies.

#BehavioralScience #BehaviouralScience #MentalHealth #SocMar 🛟

psycnet.apa.org/fulltext/202...

Robinson has a slightly different spin on Wiebe's classic question (~1951?) that eventually led to the development of the field of social marketing:

"Why can't we sell brotherhood like soap?"

#socmar

Dear Blusky algorithm, I’d like to connect with people who:

👉 Are creating #SocialImpact

👉 Interested or struggling with #Branding and/or #Marketing #SocMar #GrowthMarketing #DigitalMarketing #BrandMarketing #MarketingSky

👉 Love #Fantasy #Fae #Chihuahuas and/or #Improv

Thanks! 💙

I put together a starter pack of people I could find here who work in social marketing (not social media mktg).

If you use marketing to influence behaviors for health/social/environmental good, or know others who should be on the list, let me know and I'll add you.

#SocMar

go.bsky.app/KLa4jn5

When designing health messages, don't only consider their effectiveness, but also any potential unintended consequences on the mental health of those exposed to the campaign.

#SocialMarketing #SocMar #HealthCommunication

Supercharge Your Social Impact: Using Social Marketing for Behavior Change Free 22-page eBook to help you get started with social impact marketing to create behavior change for good.

Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health?
Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide.
#socialmarketing #socmar #behaviorchange

mailchi.mp/social-marke...

Great #ANZMAC2022 presentation, @YousefMurooj! Awesome to see #socmar applied to this issue!

Excellent closing panels of #ISMC2022 emphasizing how social marketing has evolved as a discipline; loved seeing the collective enthusiasm! Also appreciate the push to be more reflexive, introspective & critical while celebrating the many #socmar achievements. Thank you everyone!

Great to see the encouraging outcomes of the “Switch your Fish” campaign to protect declining snapper & pearl perch by promoting alternative species! Thank you @rundlesr & Sophie Clayton for sharing this #socmar work at #ISMC2022

Fantastic #ISMC2022 keynote by @PhillSherring, loved references to “eclectic theorizing” ie “magpie-ing” different aspects of #socmar theory in the New Zealand COVID-19 response, with shoutouts to @MaibachEd’s & @dougcbsm’s work in messaging & community-based social marketing.

The social marketing paradox: challenges and opportunitie... This paper contributes to emerging discourse about the on...

Amazing co-author team! It was an honor to contribute to this #socmar research with @BilalAkbarM, @alisongond, @JeffFrenchSSM, @sameerdpande, & @nancyrlee!

Our #socialmarketing paper is open access:
link.springer.com/article/10.1007/s12208-0...

Thank you to the New Zealand Social Marketing Network and speakers @MaibachEd & @JTThaker for a fantastic webinar on social marketing & climate change!
#socmar #climatechange #nzsmn

Thank you @SMGriffith1 for sharing your inspirational wildlife conservation case studies at #GovCommsFestival! Such great examples of co-creation with impressive outcomes! #socmar #behaviorchange @rundlesr @Pang2Bo @patriciatldavid

#AESS2020 Here’s a link to the global definition of social marketing by @isma_org, and a graphic of its core concepts #socmar
www.i-socialmarketing.org/assets/social_marketing_...

#AESS2020 First things first, my obligatory opening slide for any talk about #socialmarketing (#socmar).

#socmar gang, please share the most appropriate gif to depict your reaction when someone confuses your work with "social media." I'll pick the best one for a thread to go along with a virtual conference presentation.
@WSMConference @SMANAorg @SCBConsMark

From #ABTCourse, @ABTagenda shared this fantastic article by @NickKristof that highlights the power of the singular narrative along with the value of marketing strategies + social psychology for anyone who needs to be persuasive. #scicomm #socmar ...