#AESS2020 Here’s a link to the global definition of social marketing by @isma_org, and a graphic of its core concepts #socmar
www.i-socialmarketing.org/assets/social_marketing_...

#AESS2020 First things first, my obligatory opening slide for any talk about #socialmarketing (#socmar).

#AESS2020 Hello! Excited to be attending & presenting at @AESSnews virtual conference. Thought I’d thread some takeaways for anyone interested, and for anyone who actually watched my talk (Bueller?!), please take literally a few seconds to fill out Q1 >...