Excellent closing panels of #ISMC2022 emphasizing how social marketing has evolved as a discipline; loved seeing the collective enthusiasm! Also appreciate the push to be more reflexive, introspective & critical while celebrating the many #socmar achievements. Thank you everyone!

Enjoyed hearing @erikcateriano’s preliminary PhD findings at #ISMC2022 - an innovative discursive study examining Indigenous health rituals in Peru & the factors that shape them such as solidarity, reciprocity, & complementarity, & the intersection w/ western medicine hegemony

Great to see the encouraging outcomes of the “Switch your Fish” campaign to protect declining snapper & pearl perch by promoting alternative species! Thank you @rundlesr & Sophie Clayton for sharing this #socmar work at #ISMC2022

Fantastic #ISMC2022 keynote by @PhillSherring, loved references to “eclectic theorizing” ie “magpie-ing” different aspects of #socmar theory in the New Zealand COVID-19 response, with shoutouts to @MaibachEd’s & @dougcbsm’s work in messaging & community-based social marketing.