Today's #ABTCourse focused on the #ABTFramework in medicine and the need to "humanize" medicine; narrative can help.
more by @ABTagenda in @sciam here: blogs.scientificamerican.com/observations/a-new-tool-...
Round two of #ABTCourse with @ABTagenda is happening! Kicks off May 18th. Register here:
storycirclestraining.com/the-abt-framework-course...
#scicomm #communications #narrative #ABTFramework
@ABTagenda analyzed comedy performances for their Narrative Index. Bill Maher came out on top, followed by @michelleisawolf whose White House Correspondents' Dinner speech (narratively) crushed it #ABTCourse
more at http://scienceneedsstory.com (#116 & 171)
In #ABTCourse, @ABTagenda is exploring the #ABTFramework in a number of different areas, AND there are metrics to geek out over:
From #ABTCourse, @ABTagenda shared this fantastic article by @NickKristof that highlights the power of the singular narrative along with the value of marketing strategies + social psychology for anyone who needs to be persuasive. #scicomm #socmar ...
In today's #ABTCourse, we heard from @ParkHowell, who shared how the #ABTFramework helps purpose-driven brands think about their audiences, reframing the audience as the hero and NOT the brand. Also, focusing on crisis response demonstrates humanity and builds trust.
In the "Therefore" session of @ABTagenda's #ABTCourse, we looked at the narrative scaffolding of MLK's "I Have a Dream" speech - an example of how "narrative is leadership."
Randy Olson writes more about it...
@ABTagenda also took a a trip down memory lane to 2005 and his movie “Flock of Dodos” about intelligent designers who wanted to “Teach the Controversy” - they operationalized argumentation templates which became an "unintentional blueprint for the attack on evolution" #ABTCourse
from today's #ABTCourse session on the word "but;" @ABTagenda discusses the 2 million+ selling "They Say, I Say" by Graff & Birkenstein and the use of templates in argumentation, key to the #ABTFramework ...Randy argues "but" is the most important word in the English language.
The first two sessions of @ABTagenda's #ABTCourse have been great - we have people from the continental US and all over the world! It filled up fast and we have a waitlist going for the next one: http://storycirclestraining.com
#scicomm
