4/8 How to Use ABT:
1️⃣ Think of the Problem: What challenge will your story solve?
2️⃣ Start with AND: Set the stage & why it matters.
3️⃣ Add BUT: Introduce a conflict or twist.
4️⃣ Finish with THEREFORE: Explain how the challenge gets resolved or what action is taken.
#ABTFramework #TellBetterStories
Join me and 20 other presenters from @ABTagenda's crew on 4/14 for this free live event that's for anyone involved in any type of communication!
more info & registration link: https://mailchi.mp/2890856a8e4a/narrative-blitz
#scicomm #ABTFramework #communication
If your work (or life...) involves any type of communication, you won't want to miss this free event hosted by @ABTagenda & @NatlParkService. Excited to be joining 19 other speakers to share my #scicomm #ABTFramework "origin story."
Register here:...
Today's #ABTCourse focused on the #ABTFramework in medicine and the need to "humanize" medicine; narrative can help.
more by @ABTagenda in @sciam here: blogs.scientificamerican.com/observations/a-new-tool-...
Round two of #ABTCourse with @ABTagenda is happening! Kicks off May 18th. Register here:
storycirclestraining.com/the-abt-framework-course...
#scicomm #communications #narrative #ABTFramework
In #ABTCourse, @ABTagenda is exploring the #ABTFramework in a number of different areas, AND there are metrics to geek out over:
In today's #ABTCourse, we heard from @ParkHowell, who shared how the #ABTFramework helps purpose-driven brands think about their audiences, reframing the audience as the hero and NOT the brand. Also, focusing on crisis response demonstrates humanity and builds trust.
from today's #ABTCourse session on the word "but;" @ABTagenda discusses the 2 million+ selling "They Say, I Say" by Graff & Birkenstein and the use of templates in argumentation, key to the #ABTFramework ...Randy argues "but" is the most important word in the English language.
The teams from @NOAAFish_PIFSC & @NOAAFish_PIRO working on analyzing scientific abstracts in terms of their narrative structure & the #ABTFramework
#scicomm
Mike Strauss shared about his days as Director of @USDA_ARS’ Office of Scientific Quality Review, & their discovery that the most common cause of reports failing their assessments was poor organization, ie Narrative Structure, so they got on board with @ABTagenda’s #ABTFramework
@NAAEEstaff & #NAAEE2015 gang, I just RT’d a bunch of #storytelling tweets, c/o @ABTagenda’s timeline - tell your stories! #ABTFramework
#NAAEE2015 new (& prior) #storytelling fans: check out @ABTagenda’s site, Science Needs Story http://ow.ly/2bvOWa #ABTFramework
