Discover the Spreadability Rig. Measure semi-solid spreadability, explore its applications, and understand its function. See it in action here: bit.ly/3Fy4vLJ #TextureAnalysis #Spreadability

1 “While an older, less participatory #media landscape would centre companies who produce #content and consumers who receive it, the #spreadability model centres #prosumers who direct the flows of content through appropriation, remixing de/recontextualizing - #meme it up.” - #AnnaKornbluh, 🧵

I had a life before my *Butter Bell* but now I'm really livin'. #spreadability @mcvalada