Edinburgh’s brass neck and KMA Marketing Ink Strategic Partnership Tech comms consultancy brass neck has signed a new strategic partnership with KMA Marketing that will drive fresh growth for both businesses.

Tech content and communications consultancy brass neck has signed a new strategic partnership with common-sense marketing consultancy KMA Marketing to boost the capabilities and drive the growth of each business.

Read more here 👇
www.digit.fyi/brass-neck-k...
#techcomms #marketing @brassneckhq

Smart glasses: growth in the first half of 2025 is impressive According to market researchers, smart glasses are a major growth market. Meta has dominated so far. Observers expect Apple to enter the market soon.

Smart glasses are leaving the niche.

Shipments doubled in H1 2025, which means more users, more conversations, and more visibility. For comms, the market growth is an amplifier in itself. More adoption means more stories to tell.🗞️ #techcomms

🔗 www.heise.de/en/news/Smar...

Let’s rethink how we learn. Excited to share how we support on-the-job learning at @viewpointsystem.com.
#TechComms #SmartTraining

Manny Silva: Docs as Tests for resilient technical documentation Manny Silva is the author of the book "Docs as Tests: A Strategy for Resilient Technical Documentation" and a tech writer at Skyflow.

Manny Silva has created Docs as Tests, a system that integrates well-developed #techComms practices and a collection of engineering tooling, to help #technicalWriters streamline and constantly improve their software #documentation and #QA work.

ellessmedia.com/csi/manny-si...

AR,VR,AI? WHICH SMART GLASSES MAKE SENSE, WHEN AND WHY - AN OVERVIEW ON MODELS AND APPLICATIONS Whether in the industrial sector, logistics, healthcare or sports - smart glasses are increasingly being used in more areas, and are finding their way into the everyday working environment. They promi...

AR? VR? AI? Passthrough? Seethrough? Navigating the world of smart glasses can feel like stepping into a dense jungle 👓🌿
This article breaks it down - what’s out there & what fits your use case: shorturl.at/K3gTf #SmartGlasses #TechComms #AR #VR

How can we talk about complex tech in a way that actually resonates?

I'm here for open exchange on #DeepTech PR & comms - if you're into tech narratives, let's connect, share ideas & inspiration.🫶🌐

(I'm working with @viewpointsystem.com - we do eye tracking & smart glasses.) #TechComms

Your Audacious Run Back: From Customer References to Revenue Drivers This month's "Run Back" series is all about maximizing what's already in your arsenal. Last week, we tackled Early-Stage Customer Programs.

If your customer reference program is just a logo collection game, you're doing it wrong. In my latest newsletter, I'm sharing how I led a program that increased deal velocity by 40% by completely rethinking the approach.

www.linkedin.com/pulse/your-a...

#TechComms #PR #PublicRelations

My earliest social media experiences were with fellow tech writers sharing ideas and encouragement, so I'm very happy to see #techcomms and #contentstrategy people joining Bluesky.
Ellis Pratt @ellispratt.bsky.social has a Starter Pack which is useful (& will be more useful when he adds me!)

New on @HSciMedTech:

Check out Dina Lopez (@TexasTech)’s review of @gonzlaur’s book _Designing Multilingual Experiences in Technical Communication_ published in 2022 by Utah State UP (@UPColorado)

#HSTM #TechComms

Review available...