Why parasitic platforms keep feeding on media (and what’s next) Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.

Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI writes Omar Oakes in his latest opinion piece on #TheMediaLeader.

uk.themedialeader.com/why-parasiti...

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*excited squeaks* (that’s mine at #1)
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