Beyond the fleece: the traits woolgrowers are breeding for, and against See what traits breeders are chasing for their flocks in 2026.

The Merino has been trotting around Australian pastures fairly well since colonisation, and while the process of grow sheep, shear sheep, wear wool, has stayed the same for nigh on 250 years, more has changed than you may think. 👀

#AusAg #WearWool #AgSky

www.theland.com.au/story/9209892/

I love my wool undies!

#woolunderwear #wearwool #hairychest #travelwardrobe #newclothes

Your daily lamb

New lamb getting a proper cleaning by his mother right after being born.

#farmlife #yourdailylamb #lambs #wool #wearwool

#SupportCanadian
#WearWool
#BoycottBillionaires
#PlasticKills
#PolyesterIsPlastic
#BuyBetterQuality
#RaiseYourStandards
#DemandBetterExpectBetter
#DoUntoOthersBlahBlah
#IAgreeItsHard
#TryHarder

Smallest opening week for wool market as new season brings fresh opportunity It's a new season with many of the same challenges for woolgrowers.

New financial year = new season for woolgrowers 🐑

Supply has shrunk, but so has demand, in a race to the bottom against fast fashion.

Consider this your FY25-26 reminder to pick up some Aussie wool products, particularly as winter bites!

#AusAg #AgSky #WearWool

www.theland.com.au/story/9010906

I bought a bale colored fleeces from one of my new Kiwi friends! It arrived a few days ago and I am so pleased to offer a lovely selection of Polwarth, Merino, and Corriedale fleeces!

#naturalcoloredwool #experiencewool #wearwool #shepherdess #nzwool

An end-of-the-week read from our #socialenterprise, Merrick Scottish Blackface Knitwear. The latest blog goes behind the scenes of booking and planning the wonderful wee feature on BBC's The One Show which aired in January.

merrickscotland.com/the-story-be...

#lovewool #wearwool #slowfashion

Lambs are appearing in our fields and hills, among them the iconic Scottish Blackface sheep. Discover why this beautiful, hardy breed is the heart of our groundbreaking #socialenterprise Merrick Scottish Blackface Knitwear: merrickscotland.com/our-hero/

#lovewool #wearwool #britishwool

What is heaven, you ask? Imagine a bag of fluffy merino wool so big you could fully immerse yourself in it… then take a nap
#catslovewool #wearwool #experiencewool #merinowool #shepherdess

Britemac skirtings into 🧶!
This shows most of the steps to go from raw wool to yarn.
3-ply, 359 yds & 92g. Can’t wait to use this yarn!
#merinowool #wearwool #slowfashion

I need to knit like the wind these days 💨
Bottle up the calm energy and its focus for the storm ahead.

Pattern: #MartinaCardigan by #weareknitters
Wool: Petite Wool in Spotted Grey

#knittersgonnaknit #wearwool #makersgonnamake #knitsweater #fightfordemocracy #resist #dissent #mycountry