Green speech bubble with text that reads: How has digital comms evolved? Here are four trends seen across our Knowledge Hub for #WorldInternetDay.
Two trends that read: 1. Digital communications are most effective when they feel human. From co-creation to supporter voices at the heart of storytelling, charities continue to focus on how they can connect with audiences online. 2. Accessibility is central to good comms, using plain language, alt text, and inclusive designs. Charities are making sure their digital spaces are clear, welcoming, and open for everyone to engage with their message.
Two more trends that read: 3. In times of uncertainty, charities are managing reputations online through prepared, value-led crisis comm approaches. Balancing speed, transparency and trust with their audiences. 4. The current chapter is being shaped by AI, offering new opportunities for charities. From automating tasks to analysing data, charities are using AI to focus more on creativity and connection.
For #WorldInternetDay, we’ve taken a look at how digital comms has evolved over the years – shaping how charities connect with people online. From storytelling to accessibility, and now AI. Here are four trends from across the sector. Head to our knowledge hub to explore: https://bit.ly/3WqZXA7
