💡 "AI isn't replacing human creativity—it's amplifying it."
At @OpenStrategyPartners, we believe tech achieves its highest purpose by enhancing human capabilities rather than attempting to replace them.
Listen for more: www.robertplank.com/1291-ai-mark...
#HumanAICollab #MarketingInnovation
#OSPeaSpotting: Robert Douglass on the Marketing With AI podcast doing a semantic analysis of hte OSP website and explaining how to use the #MCP can be used to simplify your AI workflows.
"We’re not making any more pitch decks." At #DrupalConBarcelona, #OSP and #Palantir.net teamed up to share what we've learned from helping tech agencies master their #B2BMarketing pitches.
📝 Read the full article: openstrategypartners.com/blog/agency-...
📺 Watch the presentation: bit.ly/3RkIy9I
Content expert Ann Handley points us to the top uses of #AI for #Marketing: it looks like the best uses are still primarily in the research and checking categories.
#OpenSource and #AI priorities can often clash. In this case, "what appear to be aggressive AI crawlers increasingly overload community-maintained infrastructure, causing what amounts to persistent distributed denial-of-service (DDoS) attacks on vital public resources."
"The future of marketing operations amplifies—not replaces—human creativity and strategic thinking by removing mechanical barriers that currently consume excessive team time and energy."
#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.
#ActiveAI is here: MCP enables your AI assistant to understand the context and adapt to changing situations autonomously. More on the OSP approach to AI agents.
openstrategypartners.com/blog/masteri...
Our blog offers ten compelling #BrandPositioningExamples for close analysis and application. See what others are doing well so your words can start clearly communicating your value to your audience.
openstrategypartners.com/blog/writing...
When #Mautic faced stagnation, Ruth’s strong leadership started the project moving toward success—and #Sustainability.
“Providing enough free educational content to establish and build trust is indubitably a good idea.”
Relationships and #TechnicalTruth can work together to increase your growth and innovation by building trust with your audience.
"I’ve long worked in the open, overwhelmingly for one reason: it increases enormously the surface area for success."
#OpenSource star Waldo Jaquith reflects on the impact of adopting an #OpenSourceMindset across working spheres. Hint: we're stronger as a #community.
From Dries Buytaert’s keynote announcing the release of the 1.0 version of the low-/no-code, community-focused #DrupalCMS, to vital discussions on open source #sustainability, the energy was undeniable. Let’s build a more sustainable, inclusive Drupal together.
👇 What stood out to you?
#DrupalConAtlanta2025 is a wrap! Our #OSP founders: “We didn’t know what to expect at #DrupalCon Atlanta. We found resilience, community, and huge positive energy.”
Full breakdown of how #DevRel works within #DeveloperMarketing here: openstrategypartners.com/blog/devrel-...
Getting #developers on board as customers and company advocates can increase adoption and reach—but you must meet their needs first.
“Finding the language that accurately captures the technical workings of your product and the value it provides is crucial in DevRel and developer marketing.”
"Use this formula to express your brand’s unique value to your target audience:
How [your brand], in [product category], helps [your audience] address [challenge(s)] with [benefit] by offering [solution]."
"In the post-AI world, the actual meaning of your content is what is important. The semantic meaning. Not just the words you decide to stick into your H1s."
Stay tuned for more on how #OSPea Robert Douglass taught an AI to quickly visualize content and semantic meaning on a whole website.
“Protocols have transformed our world: The standardization of electricity helped power the Industrial Revolution. Mobile phones...became truly revolutionary once GSM and cellular protocols enabled them to work anywhere. And...HTTP turned disconnected computer networks into the...Web we know today.”
"The project needs to move forward, and it’s not going to happen without activity and collaboration." —Ruth Cheesley, on her work at the helm of #Mautic
openstrategypartners.com/blog/inspiri...
#OSPea Spotting! jam presented at #FOSSBackstage a few weeks ago; check out his joint talk with Mathias Bolt Lesniak on explaining what you do with all your #OpenSource work.
Considering #DevRel and #DeveloperMarketing as parts of the same approach can boost product adoption, build trust, and drive stakeholder engagement.
We're excited to see the #OpenSource shoutout in Global Fishing Watch's 2024 Annual Report! Transparent tools are helping this nonprofit coalition achieve its mission to ensure #Sustainable marine ecosystems through equitable (and accessible) management.
From specific words to comprehensive strategy, our new workshop helps your team unify their messaging and build wider brand loyalty.
"A consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand."
"Agentic AI isn't just another tool in your stack—it becomes an active participant in your marketing operations."
openstrategypartners.com/blog/masteri...
Building a strategic approach to your #ValueMap, value proposition, and #BrandPositioning means your team can communicate clearly and consistently. And we’re here to help you through the process!
Even as our tools get better and better, #communication still matters—and so does how we communicate with each other. Don't let AI get in the way of your #empathy and #clarity.
"Employees often feel overwhelmed by fragmented communication and busywork that does not lead to meaningful outcomes."
#TechMarketing often has to bridge the gap between early adoption and sustained (and sustainable) marketing: getting developers working on your behalf is an important step. Our strategies for treating DevRel and developer marketing as complementary will help you convert developers to advocates.
It's always interesting when an AI is asked to explain how AI works best 👀 🔍
And we love to see the #OpenSource shoutout: "There are various open-source AI tools available that can be utilized for data analysis and personalization without the need for heavy investment."
Turning #Developers into #BrandAdvocates requires treating them like a valuable audience. Use our pillars of empathy, clarity, and trust to build an authentic and long-term relationship with these strategic stakeholders.
openstrategypartners.com/blog/devrel-...