Episode 19-Kash Sree Podcast Episode · You're On Mute · January 30, 2025 · 17m

.#KashSree has judged & won awards at all the prestigious #advertising shows. So he’s both received & given jealousy, envy & appreciation. Which is why we asked him what we asked #LanceThomas in season 1: how are they related & what can we learn from them? podcasts.apple.com/us/podcast/e...

Odyssey Ah, 1987. The year we were introduced to Rick Astley and Photoshop, the year Elliot Page was born and Andy Warhol died. And the year that John Sculley, CEO of Apple Computers, published his memoir,…

Apple has experienced most of its monumental growth after John Sculley left it. So why read his memoir of his time there? Because there’s a lot to learn. We review Odyssey: the-agency-review.com/odyssey @JohnSculley1 @Apple #SteveJobs #marketing @Pepsi #advertising #CEO #CMO

4 cannabis brands navigating a 'fascinating' business LevLane's executive creative director Martin Bihl identifies four cannabis companies that are building a brand while establishing an entirely new category.

When you work on a cannabis brand you realize that all of the bumpers that define the decisions you make with your other clients are being built RIGHT NOW. That changes everything: www.mmm-online.com/home/channel... #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing

Episode 18-PJ Haarsma Podcast Episode · You're On Mute · January 30, 2025 · 15m

We discuss #PhillipGlass, #StarWars and #RobertRodriguez in an effort to figure out if all art is derivative or not, and if it matters. Episode 18 with filmmaker and author #PJHaarsma: podcasts.apple.com/us/podcast/e... #art #movies #books #creativity

Why Can't I Be You?: Some Thoughts on Branding — Martin Bihl The most important reason your advertising has to be true to its brand has nothing to do with market share or competition or retail projections.

A lot of marketing gurus talk about being “courageous”. It’s actually more about being who you are, which yeah, sometimes takes courage. Some thoughts on branding: www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy

Story or Die You may think that the only people who need to read this book, and therefore this review, are writers, but you would be wrong. For, as my father (and many others before him and since) said, “clear …

Anyone who wants to make a convincing argument should read @LisaCron’s #StoryOrDie. Or anyone who wants to know why their convincing arguments aren’t convincing anyone other than themselves. Our review: the-agency-review.com/story-or-die #writing #story #marketing #brains #advertising

Episode 17-Lucas Harger Podcast Episode · You're On Mute · January 30, 2025 · 18m

In the first episode of the second season, we ask editor Lucas Harger - who pulls brilliant stories out of thousands of hours of film - the question we asked Olivia Kenney in season 1: Do we make our lives or do the people and events around us make them for us? podcasts.apple.com/us/podcast/e...

The End of Advertising Read enough of these books and trade publications, and attend enough workshops and conferences and seminars, and invariably you will find yourself engaged in arguments around an age old question: I…

On the one hand, @AndrewEssex writes that we need advertising because “People will still need to buy & sell things.” On the other hand, he writes that sentence in a book called “The End of Advertising”. Our review: the-agency-review.com/end-of-adver... #advertising #marketing #business @Droga5

I Should Have Known Better: The real value of improvement — Martin Bihl It’s mindboggling sometimes to think about how much has changed in the advertising industry. And while I’m sure every generation has said the same thing, the simple fact is that they were wrong and we...

Is the point still to be better than your competition? Is that how brands and others win in the marketplace? Or is it something else? I thought I knew. Now I’m not so sure. Some thinking about it all: www.martinbihl.com/business-thi... #marketing

Episode 16-Introduction to Season 02 Podcast Episode · You're On Mute · January 30, 2025 · 2m

Wait, there’s more? Yup, and the introduction to the second season episode explains what’s the same, what’s different and why you should care. Well, mostly the first two. Check out Episode 16: podcasts.apple.com/us/podcast/e... #YoureOnMuteThePodcast #podcasts #seasontwo

An Irrevocable Condition: First Pitch in Oxford Fly away home, little boy. Fly from school and the people you don’t know and the games you don’t understand to a television transmission…

It occurs to me that my generation may be the last for whom baseball is a continuous thread. Which is sort of where this essay starts: thewatertoweronline.com/an-irrevocab... #Baseball #OleMiss

A Generation of Sociopaths Each fall, our history teachers would begin the schoolyear promising us that when June rolled around, we’d have worked our way through the dusty decades and would be discussing current events in th…

Because #BabyBoomers have been the dominant force in American culture, economy, & politics since they showed up, thousands of books have been written about them. But none quite like this. We review #BruceCannonGibney’s #AGenerationofSociopaths: the-agency-review.com/generation-o... #sociology

Episode 15-Matt Mizenko Podcast Episode · You're On Mute · February 29, 2024 · 15m

Richard Nixon, the prodigal son and people running traffic lights – tech executive Matt Mizenko explores the difference between forgiveness and pardons on episode 15 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #forgiveness #pardons #podcast

How to Drink Like a Mad Man Perhaps it is surprising that the revelation we are about to make should occur to us so late in our career. And perhaps downright shocking that it occurs to us here. But it does and the revelation …

If you like #RogerSterling then you’ll love Ralph Maloney’s #HowToDrinkLikeAMadMan. If you don’t, you’ll still like it. Our review: the-agency-review.com/drink-like-m... #advertising #MadMen #drinking @MadMen_AMC @doverpubs

Remembering George Lois—a tribute to the iconic art director Industry legend was both accessible hero and inspirational human

A lot of important people spoke at the memorial for George and Rosemary Lois. I was not one of them. adage.com/article/opin... #AdAge #GeorgeLois #advertising #creativerevolution

Episode 14-Jeff King Podcast Episode · You're On Mute · February 29, 2024 · 12m

Why it’s hard to live simply curious about the future without injecting hope and/or fear into our thoughts. Clean Energy Executive #JeffreyKing discusses this and more on episode 14 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #cleanenergy #cleantech #future #podcast

I’m Only Bleeding: Why Most Hospital Advertising Sucks — Martin Bihl Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising.

Why hospital advertising is really just like regular advertising except on steroids. As it were. Thoughts on #hospitaladvertising: www.martinbihl.com/business-thi... #hospitals #healthcareadvertising #doctors #advertising #marketing

The Powerhouse Steve Levine’s The Powerhouse is a fascinating story of the battery business, which we realize sounds like an oxymoron. So let’s unpack that a bit. On the one hand, consider what your life would be…

The creation of the right battery turned the laptop & cell phone industries into multi-billion $ juggernauts. What would the creation of the right battery for the automotive industry do for those who invented it? We review @stevelevine’s #ThePowerhouse: the-agency-review.com/powerhouse

Episode 13-Chris Trotter Podcast Episode · You're On Mute · February 29, 2024 · 13m

On Episode 13 of #YoureOnMuteThePodcast, writer & teacher #ChrisTrotter discusses whether all art is derivative by bringing up #ClaudeMonet, #JacksonPollock, & the #JohnWickMovies. Answer? Yes and No: podcasts.apple.com/us/podcast/e...
#art #creativity #podcast

Keep the Change: Some Thoughts on Small Business Banking — Martin Bihl Sometimes dissatisfied customers are just jerks. But sometimes dissatisfied customers are telling you the rules have changed & you’re not paying attention. Some thoughts on small business banking.

Only a moron would dispute that #Covid has forced businesses to change how they work with customers. But have they changed how they with OTHER businesses? Some thoughts on #smallbusiness #banking: www.martinbihl.com/business-thi... #banks #business #postCovid

Mobile Magic Mobile Magic is a great book full of terrific insights – insights that fall into fundamentally two categories. The “micro” which are specifically about mobile; and the “macro” which, yes, apply to …

Why mobile marketing should dominate all marketing channels, why it isn’t, and how you can get ahead of the curve. We review Tom Eslinger’s #MobileMagic: the-agency-review.com/mobile-magic #advertising #mobile #marketing #mobilemarketing

Episode 12-Ted Johnston Podcast Episode · You're On Mute · February 29, 2024 · 14m

How a chance conversation with a friend informed #TedJohnston’s perception of what makes an artist an artist. Episode 12 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #artists #creativity #podcast

Instagram Power Many years ago, we taught a social media class that focused on making content. We charged the students to find small local businesses that would authorize them to write content (specifically conten…

Insight about how to use @instagram as an advertising tool, whether you’re promoting yourself or a multinational – with insights about marketing that apply well beyond social media. We review Jason G Miles #InstagramPower: the-agency-review.com/instagram-po... #advertising #socialmedia

Martin Bihl: This Playground Brought to You by Miller Brewing Company - Unfolding Thought In this episode of The Unfolding Thought Podcast, Eric Pratum speaks with Martin Bihl — writer, strategist, podcaster, and self-described “recovering ad man.” Known for his sharp wit and reflective ta...

Eric Pratum asked me questions about life, the universe and everything. I somehow brought it all back to advertising. And yet because Eric is a master host, it doesn’t suck. Shocking. unfoldingthought.com/martin-bihl-... #advertising #creativity #EricPratum #YoureOnMuteThePodcast #TheAgencyReview

Episode 11-Zach Bruno Podcast Episode · You're On Mute · February 29, 2024 · 15m

How culture’s current “need to be immediate” is affecting the sustainability of love. #ZachBruno on episode 11 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #podcast

Who Are You?: Some thoughts on personas — Martin Bihl Advertising agencies created "personas' to help them create work that would resonate better. Does it? And will AI make it better or worse?

Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thi... #advertising

Kings of Madison Avenue Advertising has a complicated relationship with Mad Men. On the one hand, the show elevated the grubby hucksterism of failed artists and others to something actually aspirational. It told people in…

From bios of #JonHamm and the rest of the MadMen cast to recaps of the initial episodes to essays on #FrankOhara, #HelenGurleyBrown and more, Jesse Mclean’s #KingsofMadisonAvenue is an interesting, if idiosyncratic, look at the iconic TV show. Our review: the-agency-review.com/kings-of-mad...

Episode 10-Michaela Morgan Podcast Episode · You're On Mute · February 29, 2024 · 14m

Why Recruiter #MichaelaMorgan would answer the question “Do bad things resonate longer than good things?” differently in the 90s and 2000s than she does today. Episode 10 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #resonance #badthings #goodthings #podcast

The In-Demand Marketing Agency Agency self-promotion has always been a dicey topic, full of self-loathing, jealousy and missteps. We can admire David Ogilvy’s Confessions of an Advertising Man for its insights about the industry…

We work @realgeorgelois, @bogusky, @ddroga, #rosserreeves, #davidogilvy and #juliankoenig into an essay on the value of promoting yourself. You’re welcome. We review #InDemandMarketingAgency: the-agency-review.com/in-demand-ma... #advertising #adagencies #selfpromotion @KarlSakas

Follow the Money — Martin Bihl I enlist Peter Drucker to make the point that all businesses - regardless of what industry they're in - have one job to do. And it's not what most of them think it is.

Imagine an argument between me, @FarisYakob and #PeterDrucker. Now imagine that we’re not actually arguing with each other, we’re instead arguing with most companies about how they run their business. Sound too good to be true? Well guess what… www.martinbihl.com/business-thi...