When marketing leaders trust the data behind their reporting, they can give their boards & executive teams better insights into how marketing investments translate into growth. Our new blog breaks down our latest #Forbes article, with 7 ways to regain that trust: zurl.co/zHt9c #B2Bmarketing
As marketers lose trust in what’s working, we're seeing a shift toward direct relationships w/ customers. Our POV: #Audienceacquisition improves your ability to build those relationships AND speeds the path to long-term growth. Thx for quoting us, @Forbes_Agency: zurl.co/L7Fi2
Your best prospects aren’t already in your CRM. Our approach: it takes net-new reach to drive real business growth. #B2Bdata #NetNewReach #audiencebuilding
AI search is breaking the foundation of B2B marketing accountability. Traffic is down and engagement signals are getting weaker. We agree with @Forrester—the reset is here. The focus now shifts to real audiences, real signals & measurable impact. zurl.co/ltnQY #B2Bmarketing #AIsearch
The difference between agencies that plateau & those that scale often comes down to how their leaders think, and what they learn that changes their thinking. Thanks, Forbes_Agency, for quoting us on the top books influencing #agencysuccess: zurl.co/w6e3i #leadership
Agentic commerce is changing how buyers find vendors, and your website now plays a bigger role than ever. Check out what two experts in this space say about the shift, with 7 priorities SMBs need to make now: zurl.co/oDPwa #AgenticCommerce #B2BInfluence
Ad fraud hasn’t gone away; it’s just harder to see. To get to the truth, B2B marketers need to measure what’s real. In our recent blog, a leading ad fraud expert shares how to gain clear visibility into campaign performance: zurl.co/B2bEn #adfraud #B2Bmarketing
AI isn't replacing sales. What we’re actually seeing is a reset, according to @Inc. The busywork is going away, and what’s left is the part that’s always mattered—earning trust, understanding context & showing up at the right moment. zurl.co/vqf3d #B2Bsales #AIinSales
If you’re an e-commerce seller and not yet engaging with emerging AI commerce protocols, you’re limiting your reach. 40M+ buying decisions are now happening daily in ChatGPT alone—and that could double in 6–12 months. Thanks for your insights on the #B2BInfluencePodcast Adam Silva.
This @MarTechIsMktg article really gets it right. Clicks don’t explain buyers' decisions. Exposure, recall, and return do. If you’re only measuring the last step, you’re missing the real drivers of performance: zurl.co/ICxHp #marketingmeasurement #customerjourney
As commerce shifts to AI-driven agents, data quality becomes everything. Salespeople can work around bad data, but agents can’t. They perform to what you feed them & that defines whether you show up or get skipped. Adam Silva joins us on the #B2BInfluencePodcast. zurl.co/hkll7 #AgenticCommerce
Under-personalization isn’t the risk anymore; it's overreach. Brands need to remember that precision audiences build trust, and over-targeting erodes it. @MarketingProfs: zurl.co/o0iEk #B2Bmarketing #audiencebuilding #personalization
Agentic commerce is changing how buyers find vendors—and your website plays a bigger role than ever. In our latest blog, two experts in this space dive into the shift, with 7 priorities SMBs need to make now: zurl.co/SQDY2 #AgenticCommerce #B2BInfluence
You’re not reaching your market—you’re reaching your list. And that’s a much smaller audience than you think. #audiencebuilding #identityresolution
When you get an AI lead vs. a regular lead from someone who clicked through a funnel, that lead is 28X more likely to close. Dr. A.J. Stalker/Adam Silva Consulting, shares #AgenticCommerce insights on the #B2BInfluencePodcast. Full episode: zurl.co/8nvT7
As “investor pressure has elevated marketing discussions to the balance sheet, marketing isn’t judged by leads anymore. It’s judged by revenue impact & data confidence." Thanks for quoting us, @ForbesAgency: zurl.co/AJ3wk #B2Bdata #marketingROI #Forbes
40M+ daily purchases are happening inside ChatGPT today. It’s a real shift in how people buy. When the entire journey happens in one place, the traditional funnel starts to break down. Adam Silva & Dr. A.J. Stalker talk #AgenticCommerce on the #B2BInfluencePodcast: zurl.co/xHyuU
When marketing leaders trust the data behind their reporting, they can give their boards & executive teams better insights into how marketing investments translate into growth. Check out our new #Forbes article with 7 ways to regain that trust: zurl.co/6Ju7b #B2Bdata #B2Bmarketing
Ad fraud hasn’t gone away; it’s just harder to see. To get to the truth, B2B marketers need to measure what’s real. In our recent blog, a leading ad fraud expert shares how to gain clear visibility into campaign performance: zurl.co/z6j8c #adfraud #B2Bmarketing
B2B marketing has more data, AI & noise than ever—and less clarity on what actually drives results. That’s why we launched PaulaChiocchi.com: a space for real conversations & personal insights about the path forward. Take a look: zurl.co/o3ixz #B2BThoughtLeadership #B2Bdata #identityresolution
Budgets are tight, but nearly 70% of advertisers are increasing CTV spend because of one thing: access to engaged, opt-in audiences. Our take: it's not just about reach; it’s about who’s choosing to pay attention. H/T to @MarketingDive: zurl.co/mq9g3 #CTVadvertising
You've got a clean CRM, solid data, campaigns running well—but performance stalls. Not because the data’s wrong, but because it’s incomplete. Scale to a larger slice of the buying universe & everything changes. Our POV: accuracy starts performance; scale unlocks it. #acquisitiondata #OMI
Gen Z isn’t against brand texts, but maybe we’ve misunderstood what “opt-in” actually means. @MediaPost says it’s a very conditional 'yes' w/ demands around control, timing & relevance. Our take: B2B marketers need to listen to what Gen Z wants: zurl.co/DCyfz #brandtextmessages #GenZmarketing
The industry isn’t built to eliminate fraud. If advertisers don’t ask harder questions, then they won't see change. It's up to them; no one else will do it for them. Dr. Augustine Fou shares the harsh realities of #adfraud on the #B2BInfluence podcast. Full episode: zurl.co/r7FjM
Most of the data looks right, but it still underperforms. The issue isn’t accuracy. It’s scale. If you’re only reaching known contacts, you’re missing the full buying committee. Expanding the audience is what turns campaigns into pipeline. #OMI #acquisitiondata
Ad fraud didn’t disappear; it got smarter. Bots now look like real users, making fraud harder to detect than ever. Ad fraud expert Dr. Augustine Fou unpacks how marketers can get to the truth on the #B2B Influence Podcast. Full episode: zurl.co/GfswJ #adfraud
We see this every day: B2B interest isn’t won with messaging today; it’s earned with proof. Buyers & the AI guiding them are scrolling for reviews, real customer stories, transparent pricing & clear documentation. Well done, @DG_Report: zurl.co/76bzl #demandgen #modernB2B
Ad fraud hasn’t gone away—it’s just harder to see. For B2B marketers, if you’re not measuring what’s real, you’re optimizing against noise. In our latest blog, a leading ad fraud expert shares how B2B marketers can get clear visibility into campaign performance: zurl.co/KtTKk #adfraud
Most teams have accurate data—but they’re only reaching a slice of the market. Accuracy alone doesn’t drive growth. Scale does. So the real question is: how much of your audience are you actually reaching? #audiencedata #OMI
Don’t assume your leads are real. Even when the data looks accurate, bots can fill out forms, leaving sales teams chasing people who never engaged. Dr. Augustine Fou shares what marketers need to do to fight #adfraud, on the #B2BInfluencePodcast. Full episode: zurl.co/bAmWU
