Introducing our new site: zurl.co/pSL2C -- where we discuss what’s actually driving results in B2B marketing, plus personal perspectives on leadership, entrepreneurship, and what's next: #B2Bdata #identityresolution #customeracquisition

B2B marketing has more data, AI & noise than ever—and less clarity on what actually drives results. That’s why we launched zurl.co/znQSZ: a space for real conversations & personal insights about the path forward. Take a look: zurl.co/xk5s7 #B2BThoughtLeadership #B2Bdata #identityresolution

PaulaChiocchi.com zurl.co/LLiWS is now live! A new space for real conversations & personal insights on B2B marketing, audience strategy, data, measurement, AI, and what’s next. #B2Bmarketing #identityresolution #customeracquisition

Just launched—zurl.co/yMm1h—a place to make sense of what’s working in B2B marketing today, from data & performance to personal leadership perspectives. #B2Bdata #identityresolution #customeracquisition

Resolving Identity at Scale: Inside TMC’s IDR System — The Movement Cooperative Humans move, change names, and leave messy data behind. This post explores how TMC engineers built a scalable Identity Resolution (IDR) system for Compass to help movement organizations better…

🧭 New on The Astrolabe from TMC!

Messy human data makes it hard to understand supporters across tools & datasets. Our Staff Data Engineer @itscody.bsky.social explains how TMC built a scalable #IdentityResolution system for Compass to help movement orgs connect the dots.

🔗 buff.ly/ui0FDcu

Wunderkind's 2026 guide: the last-click model is finally breaking Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

FYI: Wunderkind's 2026 guide: the last-click model is finally breaking #Wunderkind #PerformanceMarketing #IdentityResolution #AI #EmailMarketing

Wunderkind's 2026 guide: the last-click model is finally breaking Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

FYI: Wunderkind's 2026 guide: the last-click model is finally breaking #Wunderkind #PerformanceMarketing #IdentityResolution #AI #EmailMarketing

Wunderkind's 2026 guide: the last-click model is finally breaking Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

ICYMI: Wunderkind's 2026 guide: the last-click model is finally breaking #PerformanceMarketing #AI #EmailMarketing #SMSMarketing #IdentityResolution

Wunderkind's 2026 guide: the last-click model is finally breaking Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

ICYMI: Wunderkind's 2026 guide: the last-click model is finally breaking #PerformanceMarketing #AI #EmailMarketing #SMSMarketing #IdentityResolution

Why Every Enterprise Needs a Customer Data Platform (CDP) in 2026

qksgroup.com/market-resea...

#CustomerDataPlatform #CDP #CustomerExperience #CX #DataIntegration #IdentityResolution #AudienceSegmentation #OmnichannelMarketing #MarTech #DataGovernance

SPARK Matrix™: Analytics Customer Data Platform, Q2 2024 Over the years, organizations have invested in several marketing and data warehouse systems. However...

Analytics Customer Data Platform: Transforming Real-Time Customer Intelligence

qksgroup.com/market-resea...

#AnalyticsCustomerDataPlatform #CustomerDataPlatform #AnalyticsCDP #CustomerData #IdentityResolution #CustomerSegmentation #BehavioralAnalytics

ID5 acquires TrueData to strengthen global identity infrastructure ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

ID5 acquires TrueData to strengthen global identity infrastructure #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

ID5 acquires TrueData to strengthen global identity infrastructure ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

ID5 acquires TrueData to strengthen global identity infrastructure #DigitalMarketing #DataPrivacy #IdentityResolution #AdvertisingTechnology #PrivacyFirst

What is Identity Resolution? Exploring Its Importance in AdTech | Aerospike Discover how identity resolution combines technologies, data sources, and signals to create consistent records for entities like people and products, driving personalized advertising.

Real-world results: Adform cut infrastructure in half, Criteo processes 250M+ TPS. #IdentityResolution drives smarter #AdTech. Read more here: What is Identity Resolution? Exploring Its Importance in AdTech | Aerospike https://monkeylink.co/f25c57

GetOnCRM dashboard showing unified student identity using Salesforce Data Cloud

👩‍💻 Unified student records = better education outcomes.

GetOnCRM + Salesforce helps schools personalize every interaction using real-time identity resolution.

🔗 Learn more: getoncrm.com/student-iden...

#SalesforceEducation #CRMForEducation #StudentData #IdentityResolution #GetOnCRM

Hightouch Unveils AI-Powered Identity Resolution for CDPs by @domnicastro Data platform provider introduces configurable customer identity matching technology that operates within existing data warehouses. Continue reading...

#AI #IdentityResolution

Benchmarking identity graphs with Aerospike Graph | Aerospike Explore Aerospike Graph's benchmark results: linear scaling, reduced costs, and zero performance trade-offs for large-scale identity graphs.

Discover how #Aerospike Graph overcomes #identityresolution limitations. Download to:
- See how #AerospikeGraph scales efficiently from 200GB to 20TB without performance degradation across multiple identity graph workloads
- Learn how to deploy high-performance identity graphs with fewer resources

TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. #TransUnion #Viant #IdentityResolution #DataPartnership #USAdults

TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities #TransUnion #Viant #IdentityResolution #DataPartnership #USAdults

TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities #TransUnion #Viant #IdentityResolution #DataPartnership #DigitalMarketing

TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

ICYMI: TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. #TransUnion #Viant #IdentityResolution #DataPartnership #DigitalMarketing

TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

TransUnion partnership enables Viant to match 95% of US adult identities #TransUnion #Viant #IdentityResolution #DataAnalytics #Partnership

TransUnion partnership enables Viant to match 95% of US adult identities Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

TransUnion partnership enables Viant to match 95% of US adult identities: Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults. #TransUnion #Viant #IdentityResolution #DataAnalytics #Partnership

Zeta Global to acquire LiveIntent Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.

Zeta Global to acquire LiveIntent: Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization. #ZetaGlobal #LiveIntent #Acquisition #DigitalMarketing #IdentityResolution

Zeta Global to acquire LiveIntent Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization.

Zeta Global to acquire LiveIntent: Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization. #ZetaGlobal #LiveIntent #Acquisition #DigitalMarketing #IdentityResolution