IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

ICYMI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #Amazon #AgentRegistry #AdTech

IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

ICYMI: IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types #IABTechLab #Advertising #Amazon #AgentRegistry #AdTech

How Entra’s Agent Registry and Purview Team Up to Conquer Agent Sprawl AI agents are showing up everywhere in the enterprise: Copilot add‑ins, line‑of‑business copilots built in Studio, “helper” bots glued onto SaaS apps, home‑grown automations running in the background. Individually, each one looks harmless. Collectively, they turn into something more dangerous: agent sprawl. You get dozens (soon hundreds) of agents with overlapping responsibilities, inconsistent permissions, and no clear answer to a basic question: …

Your organization doesn’t just have a #Copilot problem—it has an #AgentSprawl problem. This piece walks through how Entra’s #AgentRegistry and #MicrosoftPurview finally give you a control plane for AI #Agents: identity, inventory, and data policy that work together instead of apart.