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image from https://poulwebb.blogspot.com/2021/01/fortune-magazine-part-4.html:
‘Alex Steinweiss (1917 - 2011) played a seminal role in record cover design as the Art Director for Columbia Records, as well as other record companies - London, Decca and A&R Records. He also worked for clients including National Distillery, Schenly Distributors, as well as "Print" and "Fortune" magazines.
When Steinweiss was appointed as art director at Columbia Records in 1938, there was no such thing as a record sleeve. Within a year of starting his new job he persuaded his bosses to invest $250,000 in the equipment needed to print on record packaging. No longer would records come in plain brown wrappers. Steinweiss created the ‘album package.’ It was an instant success, and created an entirely new field of illustration and design in the form of Album Cover Art.’

image from https://poulwebb.blogspot.com/2021/01/fortune-magazine-part-4.html: ‘Alex Steinweiss (1917 - 2011) played a seminal role in record cover design as the Art Director for Columbia Records, as well as other record companies - London, Decca and A&R Records. He also worked for clients including National Distillery, Schenly Distributors, as well as "Print" and "Fortune" magazines. When Steinweiss was appointed as art director at Columbia Records in 1938, there was no such thing as a record sleeve. Within a year of starting his new job he persuaded his bosses to invest $250,000 in the equipment needed to print on record packaging. No longer would records come in plain brown wrappers. Steinweiss created the ‘album package.’ It was an instant success, and created an entirely new field of illustration and design in the form of Album Cover Art.’

#Fortune for #DECEMBER 1945
‘Department Store’
#Illustration by Alexander Steinweiss (1917-2011)
👉ALT
Cover of *Fortune*, Dec. 1945
#FortuneCover #illustrationart #illustrationartists #AlexanderSteinweiss #graphicdesign #departmentstores #retailindustry #ConsumerSpending

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