VAB Proposes New Standards to Enhance Video Audience Measurement for Advertisers The Video Advertising Bureau has introduced new audience measurement standards aimed at enhancing advertising strategies across media platforms, offering advertisers greater flexibility.

VAB Proposes New Standards to Enhance Video Audience Measurement for Advertisers #USA #New_York #Video_Advertising_Bureau #Audience_Measurement #Marketing_Standards

Newly Established Japan OOH Audience Measurement Association Aims to Standardize Advertising Metrics Thirteen companies unite to form the Japan OOH Audience Measurement Association, aiming to standardize out-of-home advertisement metrics by 2025.

Newly Established Japan OOH Audience Measurement Association Aims to Standardize Advertising Metrics #Japan #Tokyo #Advertising #Japan_OOH #Audience_Measurement

Establishment of Japan OOH Audience Measurement Association: A New Era for Outdoor Advertising Metrics Thirteen leading advertising firms unite to establish the Japan OOH Audience Measurement Association, aimed at standardizing metrics for outdoor advertising effectiveness.

Establishment of Japan OOH Audience Measurement Association: A New Era for Outdoor Advertising Metrics #Japan #Tokyo #OOH_Advertising #Japan_OOH #Audience_Measurement