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Making Marketing Pay: Beating Break-even with Ad-supported IFC | PaxEx.Aero Can inflight internet be offered complimentary to passengers and without costing the airlines a small fortune? Historically the answer was a resounding no, but more are claiming it is possible.

Can inflight internet be offered complimentary to passengers and without costing the airlines a small fortune? Historically the answer was a resounding no, but more are claiming it is possible.

#PaxEx #AviationFest #IFEC

paxex.aero/making-marke...

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Side of a train in a station with very high steel-and-glass platform covers.

Side of a train in a station with very high steel-and-glass platform covers.

Choo-choo... Porto-bound to decompress after #AviationFest.

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Pushing IFE Evolution with Panasonic Avionics, United Airlines | PaxEx.Aero Airline entertainment has long struggled to keep pace with digital developments on the ground. Panasonic Avionics' CEO Ken Sain took responsibility for some of those shortcomings as part of a push to ...

Airline entertainment has long struggled to keep pace with digital developments on the ground. @panasonic.aero CEO Ken Sain took responsibility for some of those shortcomings as part of a push to close the gap.

paxex.aero/inflight-ent...

#PaxEx #IFEC #AviationFest

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Kicking off day 2 of #AviationFest in Lisbon. Hugo Espírito Santo, Secretary of State for Infrastructure, addresses the crowd. He suggests growth in aviation must happen, including investment in capacity for airports and ATC.

"We don't want to be here spectators, but active leaders."

#avgeek

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New speaker, more AI bullshit.

"How many of you know how many miles you'll earn in your FFer program for your trip here? AI can solve that for you."

NO!

The airlines 100% know how to calculate it; they do it all the time. We don't need a new system to do it.
#AviationFest #PaxEx

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Jeebus... He is now endorsing GPT-based therapy, helping "cure loneliness."

No mention of the people the chat system encouraged to suicidal acts. Fuck this guy.

#aviationfest

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Guy on stage speaking.

Guy on stage speaking.

"We won't even think about luggage. It will just get there."

One of the many questionable claims about how AI will change the travel world here at #AviationFest this morning.

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My knees and the seat back in front of me, onboard E190 - plenty of room

My knees and the seat back in front of me, onboard E190 - plenty of room

Photo of TAP Air Portugal E190 at jetbridge at Dublin airport, evening

Photo of TAP Air Portugal E190 at jetbridge at Dublin airport, evening

Who's going to #AviationFest in Lisbon?
#legroom

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World Aviation Festival 2025 – The Premier Global Aviation Event Join 4,500+ aviation leaders at World Aviation Festival 2025, October 7-9 in Lisbon! Gain insights from top executives, explore 400+ exhibitors, and network.

We've got a solid agenda on the #IFEC track at #AviationFest in Lisbon next week, including presentations from airlines and vendors, plus a couple panel discussions.

Hope you'll join me there!

i.snoball.it/p/IdS2C/b/6
#PaxEx

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Separate LH Group presentation, but a tiny bit more news: The Group has a single app for all its member airlines, and will include ITA in that soon.

#PaxEx #AviationFest

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New LH Group branding video/tag line unveiled this morning in Amsterdam as well: "Trust at every altitude"

Interestingly, it leads with reliable tech ops/service before the comfort/whatever of the passenger travel experience.

#aviationfest #avgeek

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Big presentation on screen at a conference

Big presentation on screen at a conference

News from Alaska Airlines: new trip search interface based on a video-based "vibes quiz," not destinations. Will launch later this year.
//
I know I'm getting old, but oof. Swipe left/swipe right for travel planning is just not my thing.
#aviationfest #paxex

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Couple interesting stats from Alaska Airlines' Charu Jain: 89% of pax arrive at the airport already checked in, and 77% use the app on day of travel (90%+ of elite FFers).

#AviationFest #PaxEx

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It is not that there's a lack of demand for inflight retail; it is that we've done a bad job of delivering it so far. – Emirates' Sebastian Blumenthal
//
I don't believe in the market for airline-run digital retail given options on the internet. But Emirates is trying (again).
#AviationFest #PaxEx

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Presentation on stage showing some app details

Presentation on stage showing some app details

Probably doesn't matter much, but interesting to see Emirates adding little features like dark mode to its internal apps, making them more like what crew are used to in the outside world.
#aviationfest #paxex

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screenshot of an email notification

screenshot of an email notification

There's a lot of terrible about conference apps and this week's #AviationFest is no exception. But the icing on the cake this week is that every time I enter the conference hall my badge gets scanned, and then the scanner is added as a new contact who wants to schedule a meeting. 🤦

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Neeleman, Walsh get testy over SAFs | PaxEx.Aero At the World Aviation Festival in Amsterdam this week Sustainable Aviation Fuels were in David Neeleman's crosshairs, and he made sure his view was heard, including a contentious exchange with IATA CE...

Turns out I *DO* have an audio recording of the audio of the Neeleman/Walsh tiff. It was pretty great.

paxex.aero/david-neelem...

#AviationFest #SAFs #AvGeek

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Wide angle of a conference with a guy on stage

Wide angle of a conference with a guy on stage

Kicking off the #IFEC track at #aviationfest this afternoon with United talking about the evolution of the IFE experience and the NEXT program (background paxex.aero/united-airli...).

#paxex

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Neeleman desperately wants aviation to get credit for electrifying trucks. Walsh counters that's already part of CORSIA. Also tosses in "David, you should read some of this stuff."

#aviationfest #paxex #avgeek

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Walsh argues that increased LFs are key to efficiency and reducing fuel consumption. But taxes will drop LFs, without cutting flights. //
Not so sure that holds; eventually flights will drop and airlines will shrink or disappear.
#aviationfest #paxex #avgeek

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Holy shit ... Neeleman and Walsh just opened up at each other over emissions. I really, really, really hope my recording of this comes out. Walsh ripped Neeleman a new one.

#aviationfest #paxex #avgeek

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Lol...Neeleman just dropped blockchain into the conversation.

I know a lot of people idolize him for his successes in founding airlines, but I have a lot of trouble taking him seriously with comments like that.

#AviationFest #AvGeek

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Neeleman: "I can't take the SAF issue seriously if they can't fix ATC." Now saying privatization of ATC is the right choice.

Walsh: "We have private ATC in the UK. It is not that good."

#AviationFest #AvGeek

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Walsh: "This transition is frightening." But also, "There is no other option than SAF at this stage." Recognizes that kerosene-powered planes are going to still be flying 30+ years from now. "We have to find an alternative fuel source, and the only one available today is SAF."

#AvGeek #AviationFest

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IATA's Willie Walsh cites a study saying $4.7 trillion in SAF costs through 2050, and there's no way airlines can or will pay that. Notes recognition outside the industry that we're not in a business as usual world.

#AviationFest #AvGeek

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Two guys shaking hands on stage

Two guys shaking hands on stage

FLYR and Riyadh Air confirm that the airline will be the first to fully launch on the offer/order platform, integrated into the global travel ecosystem.

#aviationfest #paxex #avgeek

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Wizz CEO on SAF: "It is at best a bridging mechanism...not a structural solution." Also a SAF investor, but says Hydrogen is the long-term solution.

But also claims to be a sustainability leader, shits on the hub and spoke model, as well as premium cabins.

#AvGeek #AviationFest #PaxEx

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Neeleman on emissions:

"If all the cars go electric then the refineries will go out of business and we won't have jet fuel anymore."

"SAF interrupts the food supply and doesn't really solve the problem. I think it is a complete waste of money."

#aviationfest #avgeek

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Breeze unveils "Ascent," a new take on premium seating | PaxEx.Aero Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditi...

Neeleman says "JetBlue has announced it will have first class seats."

Which, uhh, it has not. Very strongly rumored, of course, but not yet confirmed.

Also says Breeze is likely to put another row of F (Ascent - paxex.aero/breeze-ascen...) back on its fleet.
#PaxEx #AviationFest #AvGeek

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Neeleman predicts Spirit goes into a pre-packaged bankruptcy and merges with Frontier.

The shitshow with the JetBlue merger is going to play to Frontier's benefit.

#avgeek #aviationfest #paxex

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