We’ve long called for action on the marketing & pricing of infant formula.
The UK govt has committed to 6 CMA recommendations (still voluntary)
All infant formulas are nutritionally the same, yet profit margins are high (50–75%!)
We need action:
>> affordable formula all year
#BabiesBeforeProfits
See the First Steps Nutrition Trust website: www.firststepsnutrition.org/what-you-can-do
You can read the full BMJ article here: doi.org/10.1136/bmj....
#EndExploitativeMarketing #BMSCode #WHOCode #BabiesBeforeBottomlines #BabiesBeforeProfits #infantformula #formulafeeding
One straightforward action the U.K. Government could do today - adopt the 11 recommendations of the CMA on regulating misleading marketing in full. This would disrupt the blatant profiteering we have seen from formula companies recently.
#BabiesBeforeProfits
#EndExploitativeMarketing
#WBW2025
Purple, pink and green image with WBTI and World Breastfeeding Week logos. “Informed choices. Facts before marketing. Nutrition over profits. Misleading formula marketing misinforms parents and costs them more. ALL infant milks must be regulated and meet minimum nutritional standards."
Misleading formula advertising should be made illegal, and all formula milk should have a minimum nutritional composition.
See Indicator 3 in our report in Part 1 for our main findings, and in Part 2 for further details. Read More… ukbreastfeeding.org/wbtiuk2024/
#WBW2025
#BabiesBeforeProfits
News: Formula milk: Overpriced and misleading products are risking child health, say campaigners. Published 26 June 2025
Our campaign has been featured in the BMJ!
"Campaigners have urged the UK govt to take action over high prices and “misleading marketing” of infant formula products that they warn are exploiting parents and risking children’s health."
#FairFeeding #BabiesBeforeProfits
www.bmj.com/content/389/...
Our latest #WBTi report and this week’s parliamentary policy event in the media!!!
#BabiesBeforeProfits
#FairFeeding
lnkd.in/ejYaUTSR
A mother and father smile at their new baby. Title: “WBTi U.K. Report 2024”
Tonight’s the night!
Our policy event at Westminster hosted by @jessbrownfullermp.bsky.social. Featuring Kate Quilton, Prof Nigel Rollins, Prof Amy Brown and @helengray.bsky.social
#BabiesBeforeProfits #FairFeeding
We already have “an exquisitely personalised medicine at a critical moment” - #breastfeeding! Oh, whoops, that would mean supporting women and children, not VCs and private industry #BreastfeedingMatters #BabiesBeforeProfits
We absolutely support this call from @maternityaction.bsky.social to bring statutory pay for maternity, paternity and shared parental leave up to the level of minimum wage - it’s currently far below!!! #PolicyMatters
#BabiesBeforeProfits
Really proud to announce the publication of our latest WBTi report on U.K. infant feeding policies!
#PolicyMatters
#BreastfeedingMatters
#BabiesBeforeProfits
ukbreastfeeding.org/wbtiuk2024/
At least they no longer accept £££ from BMS companies, and it looks like they have finally ended / let lapse their partnerships with bottle companies #COI #BabiesBeforeProfits
This is such a useful resource to combat industry arguments and myths! #BabiesBeforeProfits #WHOCode
