A guide for health workers to working within the Code - Baby Friendly Initiative This guide helps health professionals to use the International Code of Marketing of Breastmilk Substitutes in their daily practice.

Fisher: BFI represents a huge opportunity to overcome weaknesses in Code implementation in the health care system. New code guide for health workers www.unicef.org.uk/babyfriendly... #BFConf #WHOCode #BMSCode @who.int

Virtual Violations Detector The Virtual Violations Detector, developed with technical assistance from Alive & Thrive, is an innovative tool that uses artificial intelligence (AI) technology to scan the internet for violations of...

Fisher: example of using technology Alive & Thrive's VIVID #WHOCode violations detector #BMSCode #BFConf

www.aliveandthrive.org/en/resources...

See the First Steps Nutrition Trust website: www.firststepsnutrition.org/what-you-can-do

You can read the full BMJ article here: doi.org/10.1136/bmj....

#EndExploitativeMarketing #BMSCode #WHOCode #BabiesBeforeBottomlines #BabiesBeforeProfits #infantformula #formulafeeding

Shocking news. ‘Chemical linked to low sperm count, obesity & cancer found in dummies, tests find’. Meanwhile effective marketing of dummies means mums are told dont comfort at the breast, tho it is the safest comforter & comes with a mother & milk not cancer causing chemicals. #auspol #bmscode

A glittery pink and blue background with a large text box. Text: It's the 44th Anniversary of the International Code of Marketing of Breast-Milk Substitutes being adopted. LLLGB fully supports the International Code

The Intl Code of Marketing of Breast-Milk Substitutes aka #WHOCode aka #BMSCode aka #InternationalCode was adopted on 21 May 1981. LLLGB fully supports it as an essential safeguard to make sure families receive accurate info on infant feeding w/out the pressure of aggressive marketing tactics...

Danone’s use of midwives to give branded infant feeding advice in supermarket sparks anger Campaigners for impartial nutritional advice are dismayed at a service that seems to be adopting marketing tactics dubbed scandalous 50 years ago. Rebecca Coombes reports The UK supermarket giant Tes...

Delighted our support to expose issues with this pilot have lead to its discontinuation. UK laws need upgrading in line with #BMSCode to protect the health of all infants however they are fed #EndExploitativeMarketing #NutSky 🛟
@gwynnemp.bsky.social
@skinnock.bsky.social
www.bmj.com/content/388/...

👉short update on CMA #formula market survey - report not yet out,
👉new paper on outcomes of implementing the #BMSCode in law globally💡,
👉reminder of forthcoming Unicef Baby Friendly conference Nov 20/21 (we're in the line up),
👉and lastly, a HR update (bye Rachel🤰hello Jasmine)