Pereira-Kotze: What's next? For the 3 CMA recs where further work is required [yellow in previous table]:
- clarification on next steps, timeline, how further work will be conducted
- goal should be stronger regulations in line with #WHOCode, placing restrictions on advertising & proper enforcement
Hall Moran: they looked at
- workforce education
- #WHOCode implementation
- antenatal education
- early hospital-based infant feeding support
- skin-to-skin contact
- rooming-in
- responsive feeding
- community-based infant feeding support ...
Lenny: from video above
investment behind the scenes into training, data & feedback collected, #WHOCode compliant.
team feels supported & valued
Breastfeeding welcome scheme make families feel supported to breastfeed out and about
An environment that not just promotes but protects bf
Baker: in response to the implementation of the #WHOCode since the 80s the industry responded by segmenting and cross-promoting (ex. follow-on milks, even milks marketed at new mothers)
Marketing often frames normal baby behaviour as a problem that can be solved with their products
Baker: see the 2023 Lancel series on breastfeeding, with its focus on the #WHOCode on the marketing of breastmilk substitutes and marketing tactics and business practices to get around the code and locally implemented laws #BMS
www.thelancet.com/infographics...
Fisher: BFI represents a huge opportunity to overcome weaknesses in Code implementation in the health care system. New code guide for health workers www.unicef.org.uk/babyfriendly... #BFConf #WHOCode #BMSCode @who.int
Fisher: example of using technology Alive & Thrive's VIVID #WHOCode violations detector #BMSCode #BFConf
www.aliveandthrive.org/en/resources...
See the First Steps Nutrition Trust website: www.firststepsnutrition.org/what-you-can-do
You can read the full BMJ article here: doi.org/10.1136/bmj....
#EndExploitativeMarketing #BMSCode #WHOCode #BabiesBeforeBottomlines #BabiesBeforeProfits #infantformula #formulafeeding
A glittery pink and blue background with a large text box. Text: It's the 44th Anniversary of the International Code of Marketing of Breast-Milk Substitutes being adopted. LLLGB fully supports the International Code
The Intl Code of Marketing of Breast-Milk Substitutes aka #WHOCode aka #BMSCode aka #InternationalCode was adopted on 21 May 1981. LLLGB fully supports it as an essential safeguard to make sure families receive accurate info on infant feeding w/out the pressure of aggressive marketing tactics...
📢🔎How marketing of formula milk influences our decisions on infant feeding🔎📢
#WHOCode
#breastfeeding #chestfeeding #breastmilk #humanmilk #pumpingmilk #lactation #lactationsupport #lactationeducation #lalecheleague
This is such a useful resource to combat industry arguments and myths! #BabiesBeforeProfits #WHOCode
#TodayIAmMadBecause apparently #infantformula co's still have time & $ to provide #pediatric offices w/branded giveaways for their patients BUT FAMILIES ARE STILL DESPERATELY TRYING TO ACCESS INFANT FORMULA SUPPLIES. Make it make sense. #IBCLCTwitter #FormulaShortage #WHOCode
Sullivan: companies and physician groups have an obligation to abide by the #WHOcode #CBCSummit19
Sullivan: It’s not about the product, it’s about the #marketing! #WHOCode #InfantFormula #CBCSummit19
Sullivan: in 2018, US attempted to kill resolution on the #WHOCode due to commercial interests #CBCSummit19
Sullivan: #WHOCode is meant to be implemented exactly the same across all nations, regardless of “risk” status #CBCSummit19
Sullivan: #WHOCode means no direct marketing of #infantformula to #parents or health workers #CBCSummit19
Sullivan: #infantformula companies continue to attempt to whitewash the history of the #whocode #CBCSummit19
Sullivan: aggressive #infantformula marketing is countered by implementation of the #WHOCode #CBCSummit19
Concern spreads as conference approaches http://chng.it/SdtMPWnQ via @Change #WHOCode #COI #ProtectParentsAndBabies #IBCLC
@lucymsullivan On @USbreastfeeding membership call; opportunity to come for member orgs to contribute feedback regarding #WHOcode in US!!
Today I work every day to advocate for adherence to the #WHOCode, which is largely ignored in the US, where I live. The idea of vulnerable families being preyed upon by #marketing drives me to work harder and smarter to create a culture...
Wefwafwa: the WTO does not consider the #WHOCode a #BarrierToTrade #ilca18
The #WHOCode is not a “menu of options!” Full Provisions is the only way to make it work to its fullest extent and purpose of protecting #families & #babies #ilca18
Wefwafwa: WHO’s African Region has taken the lead in implementing Full Provisions of the #WHOCode #ilca18
Here’s where it always goes wrong. Allowing the marketing of commercial foods to families of infants & young children is NOT how we provide them with important nutrition info for decision-making. Marketing does NOT equal Education. #WHOCode.
A6 #IBCLCs work to counter marketing of #infantformula #WHOCode #NPHWChat
Thank you for including enforcement of #WHOCode as one of the Ten Wins! #1000DaysUSA
#BFLAWalker16 *gasps in room when Walker outs #AWOHHN, #ADA for being a #WHOCode violators #IBCLCs #RDs, @AmerAcadPeds , @PublicHealth *
#BFLAWalker16 : #infantformula #marketing also targets #healthcare workers #WHOCode
