🍵 Japan's cheapest tea now costs MORE than premium grade.

The global matcha boom pushed bancha prices up 600%. Bottled green tea just got pricier. Tea farms are closing despite record demand.

Your matcha latte has a hidden cost.

#MatchaCrisis #JapaneseTea #Bancha

Ippodo Tea - Iribancha Teabags: Teapot Size (18 Bags) - Uniquely Smoky Bancha - An Acquired Delight - Kyoto Since 1717 Iribancha is produced by roasting green tea leaves until they start to smoke. Be warned! This tea is intensely smoky, like campfires and peaty scotch.

Find Iribancha here: share.google/wiZso2j6DntQ...

And hojicha here: share.google/TJKDzAAp2Xnu...

#greentea #bancha #japan #japanesetea

TRUE HEADS KNOW #yuzu #bancha