![Header: Consumer Input
Body text:
Who they are:
-150 naïve consumers
-Pre-recruited to meet specific criteria
What they do:
Evaluate 16 lip balm products:
-liking
-attribute acceptance
-attitudes & usage
How they do it:
Central location test
[Photos: Close up of lip balm being applied to lips. A second photo shows a number of people in participating in consumer research.]
Sensory Spectrum logo, top right.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:tk3alajkxxz7bxkekhpcjid4/bafkreigknsw2gjvksga7sqzneepc5vmibtoovfnezxs53g2gkkik7n5kqu)
Header: Consumer Input Body text: Who they are: -150 naïve consumers -Pre-recruited to meet specific criteria What they do: Evaluate 16 lip balm products: -liking -attribute acceptance -attitudes & usage How they do it: Central location test [Photos: Close up of lip balm being applied to lips. A second photo shows a number of people in participating in consumer research.] Sensory Spectrum logo, top right.
Who they are:
150 naïve consumers, pre-recruited to meet specific criteria.
What they do:
Evaluate 16 lip balm products for liking, attribute acceptance, attitudes, and usage.
#ConsumerInsights #BeautyResearch
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