Screenshot of a Forbes Communications Council Expert Panel article published in Forbes titled “20 Vendor ‘Green Flags’ CMOs Should Look For Beyond The RFP.” The screenshot shows the Forbes masthead and article header. The panel features insights from marketing leaders including Board Director and Global Marketer Toby Wong. Screenshot of a Forbes Communications Council Expert Panel article published in Forbes titled “20 Vendor ‘Green Flags’ CMOs Should Look For Beyond The RFP.” The screenshot shows the Forbes masthead and article header. The panel features insights from Marketing Leaders including Board Director and Global Marketer Toby Wong within the Forbes Communications Council. Article published in Forbes on March 17, 2026.

Screenshot of the contribution of Board Director and Global Marketer Toby Wong in the Forbes Communications Council Expert Panel titled “20 Vendor ‘Green Flags’ CMOs Should Look For Beyond The RFP.” Toby’s contribution is #9 titled “Openness To Operational Scrutiny” and reads: “When the selection decision shifts from vendor to partner, scrutiny increases. Deeper due diligence with creative, program management, finance and supply chain shows enterprise readiness and capability. Offering an open door to transparent review, including site visits and access to key leaders, signals enterprise depth beyond the RFP and mitigates reputational and operational risk.” - Toby Wong, Toby Wong Consulting

Vendor and agency selection is a governance decision.

Due diligence is scrutiny.
It reveals how partners truly operate.

Read @forbes.com Expert Panel: bit.ly/4rCNkPe

#PartnerSelection
#AgencySelection
#Marketing
#Procurement
#BrandGovernance
#Forbes

Screenshot of the Forbes Communications Council Expert Panel article titled “20 Methods For Shaping Privacy And Compliance Strategy Beyond Messaging,” published February 26, 2026 in Forbes. The article features insights from 20 marketing and communications executives who are members of the Forbes Communications Council, including Board Director and Global Marketer Ms. Toby Wong.

Screenshot of the contribution of Board Director and Global Marketer Toby Wong in the Forbes Communications Council Expert Panel titled “20 Methods For Shaping Privacy And Compliance Strategy Beyond Messaging,” published February 26, 2026. Toby’s contribution appears as Insight #18 titled “Embedding Privacy And Governance Into Brand Strategy” and reads: “Communications and marketing leaders should embed data privacy, cybersecurity and AI governance as core operating principles, brand assets and enterprise risks. Together, these teams can lower risks and protect reputation, brand equity and business performance by guiding responsible data use, transparent breach response, ethical AI application and proper disclosures. Strong governance builds resilience.” - Toby Wong, Toby Wong Consulting The image shows Toby’s name and her firm, Toby Wong Consulting, listed beneath the contribution.

Forbes: Governance Is Risk Management

Privacy, cybersecurity and AI oversight directly shape enterprise risk and brand credibility.

New @forbes.com Expert panel is now live:
bit.ly/4kScJmk

#BrandGovernance
#EnterpriseRisk
#AIGovernance
#Privacy
#Forbes
#Cybersecurity

Screenshot of the Forbes Communications Council Expert Panel article titled “How To Address Hot-Button Issues Without Tearing Your Organization Apart,” published in Forbes on January 16, 2026. The image shows the Forbes logo, Leadership section header, article headline, and publication date. The article features insights from Forbes Communications Council members, including Board Director and Global Marketer Toby G. Wong.

Photo 2 – Alt Text Screenshot of the Expert Advice section featuring the contribution of Board Director and Global Marketer Toby G. Wong in the Forbes Communications Council Expert Panel article titled “How To Address Hot-Button Issues Without Tearing Your Organization Apart,” published in Forbes on January 16, 2026. Toby’s contribution appears as Insight #14 titled “Apply Governance To Guide Public Stances” and reads: “Leaders should acknowledge events with humanity and compassion to maintain public trust. Taking and advocating for a position should occur only when the CEO and board have pre-agreed governance criteria. When a new issue emerges, this same decision discipline guides rapid alignment on relevance, stakeholder impact and risk appetite, enabling leaders to respond thoughtfully without dividing.” The image also shows Toby’s name and her firm, Toby Wong Consulting, listed beneath the contribution.

Forbes: Navigating Contentious Hot-Button Issues

In @forbes.com I share how governance helps leaders address sensitive issues to protect trust, alignment and long-term brand reputation.

#BrandGovernance #Leadership #Communications #Marketing #Trust #Reputation #Forbes #ForbesCouncils

Screenshot of the Forbes Communications Council and AI Group Expert Panel article titled “Why Agentic AI Will Be Marketing’s Next Major Competitive Edge,” published in Forbes. The image shows the Forbes logo, article headline and expert panel layout featuring contributions from Forbes Communications Council members, including Board Director and Global Marketer Toby G. Wong. Article Author and AI Group Leader Hope Frank profiled.

Screenshot of the Expert Advice contribution from Board Director and Global Marketer Toby G. Wong in the Forbes Communications Council AI Group Expert Panel article “Why Agentic AI Will Be Marketing’s Next Major Competitive Edge.” Toby’s comment is #7 titled “Emotionally Resonant Experiences”. Her comment reads: “Agentic AI redefines marketing by activating brand strategy beyond content creation to deliver continuous, purpose-driven, emotionally resonant experiences. Still early, most systems can perceive and reason, but not yet act or learn autonomously. PayPal and Amazon pilots show ecosystems integrating inventory, advertising, checkout and fulfillment. Digital humans are the next frontier of intelligent brand interaction. Decision, data and brand governance will safeguard trust as autonomy expands.” Toby is the Principal of Toby Wong Consulting based in the United States.

Forbes: Marketing’s Next Major Competitive Edge

Agentic AI is emerging as dominant AI focus shaping how trust, experience and decisions connect across marketing ecosystem.

I share a different perspective in @forbes.com Council Expert Panel under AI Group.

#AgenticAI #BrandGovernance #Forbes #AI

Screenshot of the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Global Marketer Toby G. Wong, sharing internal comms strategies to tell your brand's story confidently, consistently and authentically. The screenshot shows the Forbes masthead, headline, publication date and byline, establishing the theme of employee storytelling as a strategic leadership and trust-building capability.

Screenshot of input from Board Director and Global Marketer Toby G. Wong, of U.S.-based Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025. Toby’s contribution is #13 titled “Unite Governance And Communication Systems.” It reads: “Real brand risk doesn’t start with employees. It occurs when communications and governance fall out of sync. To prevent narrative drift, anchor shared values and brand voice through training, brand architecture, key messages, tone and feedback systems. When people and purpose align, every story told strengthens trust and brand equity with employees, customers, shareholders and other stakeholders.”

Forbes: How to Help Employees Tell Your Brand Story

Our Expert Panel in @forbes.com has experts sharing how to empower employees to represent your brand with confidence and clarity. I'm #13

Article link in comments.

#BrandGovernance #InternalCommunications #Alignment #Forbes #ForbesCouncils

#contentcreation #brandgovernance #adaptable | Ben Lee I don’t think it’s any surprise these days that for any creative position that a company is hiring for, there’s an expectation to wear multiple hats in the role. Hats that may not be traditionally in ...

Experiences in #ContentCreation and #BrandGovernance. www.linkedin.com/posts/blee41...