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Full-page view of the Internal Communications Group Expert Panel article within the Forbes Communications Council authored by group leader Svetlana Stavreva, showing the Forbes header, Leadership section label, article title and February 11, 2026 publication date in Forbes.

Full-page view of the Internal Communications Group Expert Panel article within the Forbes Communications Council authored by group leader Svetlana Stavreva, showing the Forbes header, Leadership section label, article title and February 11, 2026 publication date in Forbes.

Close-up view of Toby Wong’s expert panel contribution titled “Focus On Impact Instead Of Updates” in the Internal Communications Group Expert Panel within the Forbes Communications Council, authored by group leader Svetlana Stavreva. 

Toby’s comment reads ““Internal comms too often stays tactical, focused on updates instead of impact. Its purpose is to inform, inspire and drive action by helping employees see how their work connects to company values and priorities. When communication builds shared belief and conviction across teams and silos, it creates shared ownership around purpose and a culture where people understand the same goals. Make decisions aligned with purpose and strategies, and move in the same direction across organizational lines.”. Corporate Board Director Toby Wong is Principal of U.S.-based Toby Wong Consulting

Quote displayed in full as written above.

Close-up view of Toby Wong’s expert panel contribution titled “Focus On Impact Instead Of Updates” in the Internal Communications Group Expert Panel within the Forbes Communications Council, authored by group leader Svetlana Stavreva. Toby’s comment reads ““Internal comms too often stays tactical, focused on updates instead of impact. Its purpose is to inform, inspire and drive action by helping employees see how their work connects to company values and priorities. When communication builds shared belief and conviction across teams and silos, it creates shared ownership around purpose and a culture where people understand the same goals. Make decisions aligned with purpose and strategies, and move in the same direction across organizational lines.”. Corporate Board Director Toby Wong is Principal of U.S.-based Toby Wong Consulting Quote displayed in full as written above.

Forbes: Impact Over Updates

Board Director @toby8wong.bsky.social says internal comms must drive alignment and action over just volume

@forbes.com Expert Panel article by Internal Comms Group leader Svetlana Stavreva in comments.

#InternalCommunications
#ImpactOverUpdates
#Communications
#Forbes

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18 Ways Analytics Can Transform Internal Communications Leveraging communications data can help leaders adjust their approach, personalize messaging and strengthen alignment across the organization.

18 Ways Analytics Can Transform Internal Communications - buff.ly/75nhSyt #data #analytics #dataanalytics #internalcommunications #businessintelligence

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Screenshot of the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025.

The feature brings together experts from Forbes Communications Council, including Board Director and Global Marketer Toby G. Wong, sharing internal comms strategies to tell your brand's story confidently, consistently and authentically.  

The screenshot shows the Forbes masthead, headline, publication date and byline, establishing the theme of employee storytelling as a strategic leadership and trust-building capability.

Screenshot of the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Global Marketer Toby G. Wong, sharing internal comms strategies to tell your brand's story confidently, consistently and authentically. The screenshot shows the Forbes masthead, headline, publication date and byline, establishing the theme of employee storytelling as a strategic leadership and trust-building capability.

Screenshot of input from Board Director and Global Marketer Toby G. Wong, of U.S.-based Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025.

Toby’s contribution is #13 titled “Unite Governance And Communication Systems.” It reads:

“Real brand risk doesn’t start with employees. It occurs when communications and governance fall out of sync. To prevent narrative drift, anchor shared values and brand voice through training, brand architecture, key messages, tone and feedback systems. When people and purpose align, every story told strengthens trust and brand equity with employees, customers, shareholders and other stakeholders.”

Screenshot of input from Board Director and Global Marketer Toby G. Wong, of U.S.-based Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025. Toby’s contribution is #13 titled “Unite Governance And Communication Systems.” It reads: “Real brand risk doesn’t start with employees. It occurs when communications and governance fall out of sync. To prevent narrative drift, anchor shared values and brand voice through training, brand architecture, key messages, tone and feedback systems. When people and purpose align, every story told strengthens trust and brand equity with employees, customers, shareholders and other stakeholders.”

Forbes: How to Help Employees Tell Your Brand Story

Our Expert Panel in @forbes.com has experts sharing how to empower employees to represent your brand with confidence and clarity. I'm #13

Article link in comments.

#BrandGovernance #InternalCommunications #Alignment #Forbes #ForbesCouncils

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A man in an orange shirt and grey jacket stands in front of a river. In the background are steel cranes and low ex-industrial buildings

A man in an orange shirt and grey jacket stands in front of a river. In the background are steel cranes and low ex-industrial buildings

Who is heading to the Institute of #InternalCommunications conference in #Bristol today?

If you are - do come and say Hi!

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Lessons on Editing from Toni Morrison - Ragan Consulting | Internal and Corporate Communications | Audits and Training If there was a Nobel Prize for editing, the author of “Beloved” and “The Bluest Eye,” would have won that too

A new book on Toni Morrison's career as an editor with Random House has lessons for #publicrelations and #internalcommunications teams. Written by @danaawilliams.bsky.social, published by @harpercollins.bsky.social. #writingtips

raganconsulting.com/crisis-commu...

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Communications Business Advisors. Never Communications Waitresses.

Because if I was a man, I'd be the man.

Let's elevate the field and the women in it, shall we?
www.raisethetide.com

#RaisetheTide
#PR
#publicrelations
#corporateCommunications
#InternalCommunications
#InternalComms

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What Internal Comms Can Learn From Joshua Bell's Subway Experiment by @zenify_net What can a viral social experiment involving one of the world’s greatest violinists teach us about attention and digital noise in the corporate world? Continue reading...

#InternalCommunications #JoshuaBell

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Digital Workplace Explained: Tools, Benefits, Best Practices The digital workplace has moved from a futuristic concept to how most knowledge workers work. Considerations and best practices for 2025. Continue reading...

#digitalworkplace #internalcommunications

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The Parrot in the Machine | James Gleick The artificial intelligence industry depends on plagiarism, mimicry, and exploited labor, not intelligence.

"Every business has boilerplate to generate, and ChatGPT is a master of boilerplate," writes James Gleick @around.com in the @nybooks.com Will boilerplate motivate your employees? #internalcommunications

www.nybooks.com/articles/202...

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How can we move beyond vanity metrics in internal comms? | Andrew Hubbard How can we move beyond vanity metrics in internal comms? We’ve all done it. That post got 1,000 views. The newsletter had a 62% open rate. That video? 87% watched it to the end. (Yeah… I wish that wa...

Let’s talk measurement. How can we go beyond vanity metrics in internal communications? #IC #internalcommunications - www.linkedin.com/posts/ahubco...

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How can we meet the content challenge in internal communications? | Andrew Hubbard How can we meet the content challenge in internal communications? “What challenge, Andrew?” Good question. I’m glad you asked it. I believe that communicators aren’t just competing against the busy ...

How can we meet the content challenge in internal communications? #IC #internalcomms #internalcommunications www.linkedin.com/posts/ahubco...

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Reinventing Internal Comms With Scottish Funding Council's Martin Stubbs-Partridge Reworked IMPACT's Employee Experience leader of the year, Martin Stubbs-Partridge, discusses the process of creating a new digital employee experience at SFC. Continue reading...

#InternalCommunications #EmployeeExperience

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When the @chicago.suntimes.com published a special section filled with mistakes generated by #artificialintelligence, it offered plenty of lessons for companies in every industry. We add three lessons. #publicrelations #internalcommunications
raganconsulting.com/chicago-sun-...

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Interesting stats. #Digital #employeeexperience #communications #internalcommunications

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Using Internal Communications to Elevate the Employee Experience There's a clear connection between effective communications and employee engagement. If engagement is suffering at your organization, here's where to start. Continue reading...

#EmployeeEngagement #InternalCommunications

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Improving Metacognitive CQ — understanding why you think how do you is key to understanding other cultures and perspectives.

#GallagherSummitLondon #internalcommunications

Great points being made.

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Fantastic session here on cultural intelligence at #GallagherSummitLondon #internalcommunications. Very interesting to see the differences between individualist and collectivist cultures

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At the #GallagherSummitLondon #internalcommunications today.

This is highly relevant to all kinds of campaigning work internal, external and political.

“Focus on the populations we can influence”.

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I’m delighted to be at #GallagherSummitLondon #internalcommunications today.

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Hello everyone. I’m at #GallagherSummitLondon #internalcommunications today.

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🔊 Communication is power—and Viva Amplify is your amplifier.
Catch Shari Oswald’s session at #M365NYC and elevate your internal comms strategy.

🗓️ July 25 | Manhattan
🎟️ Register now: bit.ly/3Seogiw

#Microsoft365 #VivaAmplify #DigitalWorkplace #InternalCommunications

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#ThoughtLeadership #ContentStrategy #MarketingStrategy #B2BMarketing #ContentMarketing #ExecutiveBranding #BrandPositioning #ResearchAndInsights #MarketingROI #SocialSelling #PersonalBranding #BusinessStrategy #AudienceEngagement #DigitalMarketing #InternalCommunications

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Woman on train listening to podcast

Woman on train listening to podcast

Podcasts are "one of the most flexible, engaging and modern tools for internal comms":

Discover how to create a podcast for #InternalCommunications: www.freshairstudios.co.uk/blog/latest-...

#internalcomms #podcasts

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Less Content, More Clarity: Why Less Is More on the Intranet In a world of constant notifications, channel creep and inbox anxiety, the best internal comms teams are brave enough to say: “No one needs this message.” Continue reading...

#InternalCommunications #CorporateCommunication

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The Neuroscience of High Impact, Lower Noise Internal Communications How brain-based communication strategies drive business results in an era of information overload. Continue reading...

#Neuroscience #InternalCommunications

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Strong brands start from within.
Strong brands start from within. YouTube video by Ivey Palmer PR

Strong brands start from within.

Internal communication is just as important as external PR. When employees are informed and engaged, they become your strongest brand ambassadors.

#InternalCommunications #EmployeeEngagement #IveyPalmerPR

www.youtube.com/shorts/DOfKS...

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Bad Moon Rising (Remastered 1985)
Bad Moon Rising (Remastered 1985) YouTube video by Creedence Clearwater Revival - Topic

Bad moon rising. Employee turnover is climbing. Are you doing everything you can to boost retention? Here's a list of questions. "Hope you got your things together," like John Fogerty sings. #internalcommunications Listen: www.youtube.com/watch?v=tKJw...
raganconsulting.com/tips-for-int...

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#SouthwestAirlines likes to say it is the carrier with heart, but CEO Bob Jordan wasn't smiling on Feb. 17 when he announced layoffs. Here's a close look at his memo, which wasn't bad but could have been better. #internalcommunications
raganconsulting.com/five-interna...

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Internal Communication Trends: Past Insights & Future Innovations Explore the evolution of internal communication trends from 2016 to today. Discover key insights and the latest innovations.

Want to stay ahead in internal communications? 📈 Discover the latest trends shaping how teams communicate, collaborate, and engage. Dive into our insights and start applying these trends today!

👉 Read more: www.myhubintranet.com/internal-com...

#InternalCommunications #WorkplaceTrends #Intranet

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