Cover of a ringbound booklet. A big orange splat with “Nickelodeon” in white is on an angle and bleeding off the edges. At the bottom is “Visual System Basics”.

A page from the booklet with a grid of 30 different orange splat shapes, each orange with the word “Nickelodeon” on it.

Page from the booklet with logo guidelines.

Page from the booklet with color guidelines, including “Nick Orange” and White.

Sean Adams and Noreen Morioka, Nickelodeon Visual System Basics, Viacom International, Inc., 2001.

Thanks to Sean Adams for donating this identity guide for one of the most flexible, yet instantly recognizable brands.

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