Revolutionizing CTV Advertising: Swivel and Olyzon's New Partnership Swivel and Olyzon have teamed up to enable agent-to-agent CTV transactions, streamlining the advertising process for greater efficiency and scalability.

Revolutionizing CTV Advertising: Swivel and Olyzon's New Partnership #USA #New_York #CTV_Advertising #Olyzon #Swivel

CTV Advertising Is Stuck in the Past: Unleashing the Creative Potential of Connected Television As streaming surpasses traditional TV in the U.S., CTV ads remain outdated, largely using standard formats. Potential for greater engagement exists if advertisers adapt.

CTV Advertising Is Stuck in the Past: Unleashing the Creative Potential of Connected Television #TripleLift #CTV_Advertising #Streaming_Media

Olyzon and Innovid Join Forces to Enhance CTV Advertising Efficiency Olyzon has partnered with Innovid to integrate CTV decisioning and cross-platform measurement, enabling advertisers to enhance campaign effectiveness and optimize media spend.

Olyzon and Innovid Join Forces to Enhance CTV Advertising Efficiency #United_States #New_York #Innovid #CTV_Advertising #Olyzon

Unlocking YouTube Creator Partnerships for Maximum Advertising Efficiency in 2026 Agentio's latest research reveals the effectiveness of YouTube Creator partnerships, showing they yield nearly five times the viewer engagement compared to CTV ads. Shift your strategy in 2026.

Unlocking YouTube Creator Partnerships for Maximum Advertising Efficiency in 2026 #USA #New_York #YouTube_Creators #CTV_Advertising #Agentio

Seedtag Teams Up with IRIS.TV to Enhance CTV Advertising Strategies Discover how Seedtag's partnership with IRIS.TV is set to revolutionize contextual advertising in CTV, offering advertisers refined targeting and insights.

Seedtag Teams Up with IRIS.TV to Enhance CTV Advertising Strategies #USA #New_York #CTV_Advertising #IRIS.TV #Seedtag

IAB Tech Lab Unveils New CTV Ad Standards to Elevate Programmatic Advertising IAB Tech Lab announces a new CTV Ad Portfolio and updated Programmatic CTV guide, aiming to standardize six key ad formats and streamline transactions.

IAB Tech Lab Unveils New CTV Ad Standards to Elevate Programmatic Advertising #USA #New_York #IAB_Tech_Lab #CTV_Advertising #Digital_Standards

TripleLift Celebrates Remarkable Growth and Innovations in 2025 Amid Global Expansion TripleLift marked an exceptional year in 2025 with significant global expansion, innovative creative technology, and strategic partnerships enhancing CTV and retail media.

TripleLift Celebrates Remarkable Growth and Innovations in 2025 Amid Global Expansion #TripleLift #CTV_Advertising #Creative_SSP

Gracenote's New CTV Ad Platform Revolutionizes Targeting for Advertisers Gracenote's new CTV ad platform, Content Connect, enhances targeting for advertisers, promising improved campaign performance and transparency.

Gracenote's New CTV Ad Platform Revolutionizes Targeting for Advertisers #USA #New_York #Gracenote #CTV_Advertising #Content_Connect

TripleLift Expands Programmatic Pause Ads to Innovate CTV Advertising Industry TripleLift has significantly expanded its Programmatic Pause Ads solution, incorporating new publishers and strategic features to enhance CTV advertising. Discover the latest innovations.

TripleLift Expands Programmatic Pause Ads to Innovate CTV Advertising Industry #USA #New_York #TripleLift #CTV_Advertising #programmatic_ads

Samsung Ads and Publica Extend Global Partnership for Enhanced CTV Advertising Solutions Samsung Ads has renewed its partnership with Publica, strengthening its CTV ad services. The multi-year deal aims to enhance viewer experiences and improve ad revenue.

Samsung Ads and Publica Extend Global Partnership for Enhanced CTV Advertising Solutions #USA #New_York #CTV_Advertising #Samsung_Ads #Publica_by_IAS

Teads Unveils Surprising Insights on CTV Home Screen Advertising Effectiveness Teads has released findings showing how their CTV home screen ads outperform traditional formats, indicating greater viewer engagement and attention rates.

Teads Unveils Surprising Insights on CTV Home Screen Advertising Effectiveness #Japan #Tokyo #CTV_Advertising #Teads #Medicaments_Institute

Olyzon Secures $5M to Fuel Growth of AI-Driven CTV Advertising Platform Olyzon has successfully secured $5 million in funding to enhance its Agentic AI platform focused on Connected TV advertising, driving U.S. expansion.

Olyzon Secures $5M to Fuel Growth of AI-Driven CTV Advertising Platform #United_States #New_York #AI_Technology #CTV_Advertising #Olyzon

Gracenote Enhances CTV Advertising Transparency and Effectiveness for Brands Gracenote is revolutionizing CTV advertising with new insights that enhance transparency and help brands effectively engage their target audiences.

Gracenote Enhances CTV Advertising Transparency and Effectiveness for Brands #Gracenote #Nielsen #CTV_Advertising

David Nyurenberg Joins InterMedia Group as VP, Digital to Propel AI Transformation in CTV Advertising InterMedia Group appoints David Nyurenberg as VP, Digital, enhancing its leadership in CTV and AI strategies, addressing modern advertising challenges.

David Nyurenberg Joins InterMedia Group as VP, Digital to Propel AI Transformation in CTV Advertising #United_States #New_York #CTV_Advertising #InterMedia_Group #David_Nyurenberg

Olyzon's Innovative CTV Advertising Platform Launches in the U.S. Market Olyzon introduces its cutting-edge CTV advertising platform in the U.S., revolutionizing brand engagement with AI-driven solutions for enhanced digital marketing effectiveness.

Olyzon's Innovative CTV Advertising Platform Launches in the U.S. Market #AI_Solutions #CTV_Advertising #Olyzon

Navigating the Digital Frontier: Best Practices for CTV Advertising by Orange 142 Orange 142 launches a comprehensive guide for marketers to enhance their CTV advertising strategies amid rising investments in this channel.

Navigating the Digital Frontier: Best Practices for CTV Advertising by Orange 142 #USA #Austin #Orange_142 #Digital_Marketing #CTV_Advertising

JamLoop Unveils Attribution Tool to Enhance CTV Advertising Confidence JamLoop's new Attribution tool enables advertisers to gain insights into CTV viewer conversion, maximizing ad efficiency and transparency.

JamLoop Unveils Attribution Tool to Enhance CTV Advertising Confidence #United_States #Walnut_Creek #CTV_Advertising #JamLoop #Attribution_Tool

USIM and IRIS.TV Team Up to Transform the Landscape of CTV Advertising with AI Insights USIM has teamed up with IRIS.TV to enhance CTV advertising using AI, improving audience targeting and engagement through innovative data insights.

USIM and IRIS.TV Team Up to Transform the Landscape of CTV Advertising with AI Insights #USA #Irvine #CTV_Advertising #USIM #IRIS.TV

AdGood Unveils Revolutionary Nonprofit CTV Advertising Platform at CES 2025 AdGood has launched an innovative nonprofit CTV advertising platform at CES 2025, aiming to empower nonprofits by providing affordable ad space.

AdGood Unveils Revolutionary Nonprofit CTV Advertising Platform at CES 2025 #United_States #nonprofit #CTV_Advertising #AdGood #Thousand_Oaks,_California

1Audience Alliance: Revolutionizing CTV Audience Engagement for Publishers and Advertisers ElementalTV launches the 1Audience Alliance, a new collaborative framework aimed at unifying fragmented CTV audiences for enhanced advertising.

1Audience Alliance: Revolutionizing CTV Audience Engagement for Publishers and Advertisers #USA #Los_Angeles #1Audience_Alliance #ElementalTV #CTV_Advertising