Thiard News@F4F

@newsen.bsky.social

2 weeks ago

CTV Advertising Is Stuck in the Past: Unleashing the Creative Potential of Connected Television As streaming surpasses traditional TV in the U.S., CTV ads remain outdated, largely using standard formats. Potential for greater engagement exists if advertisers adapt.

CTV Advertising Is Stuck in the Past: Unleashing the Creative Potential of Connected Television #TripleLift #CTV_Advertising #Streaming_Media

Thiard News@F4F

@newsen.bsky.social

1 month ago

TripleLift Unveils Total Economic Impact Study Revealing 272% ROI with Creative Formats TripleLift's Total Economic Impact study shows a remarkable 272% ROI achieved by agencies using its custom creative formats, affirming enhanced performance and efficiency in advertising.

TripleLift Unveils Total Economic Impact Study Revealing 272% ROI with Creative Formats #United_States #New_York #TripleLift #ROI #Creative_Formats

Thiard News@F4F

@newsen.bsky.social

2 months ago

TripleLift and Attain Unite to Transform Advertising through Real-Time Data-Driven Insights TripleLift's new partnership with Attain enables advertisers to leverage real-time purchase data, redefining how brands connect with consumers effectively.

TripleLift and Attain Unite to Transform Advertising through Real-Time Data-Driven Insights #United_States #Las_Vegas #Advertising #TripleLift #Attain

Thiard News@F4F

@newsen.bsky.social

3 months ago

TripleLift Celebrates Remarkable Growth and Innovations in 2025 Amid Global Expansion TripleLift marked an exceptional year in 2025 with significant global expansion, innovative creative technology, and strategic partnerships enhancing CTV and retail media.

TripleLift Celebrates Remarkable Growth and Innovations in 2025 Amid Global Expansion #TripleLift #CTV_Advertising #Creative_SSP

Thiard News@F4F

@newsen.bsky.social

4 months ago

TripleLift Expands Programmatic Pause Ads to Innovate CTV Advertising Industry TripleLift has significantly expanded its Programmatic Pause Ads solution, incorporating new publishers and strategic features to enhance CTV advertising. Discover the latest innovations.

TripleLift Expands Programmatic Pause Ads to Innovate CTV Advertising Industry #USA #New_York #TripleLift #CTV_Advertising #programmatic_ads

Thiard News@F4F

@newsen.bsky.social

5 months ago

TripleLift's New Report Explores Innovative Advertising in Connected TV TripleLift's latest report, "Taking a Pause," reveals that creative technology is reshaping connected TV advertising, enhancing engagement and commerce outcomes.

TripleLift's New Report Explores Innovative Advertising in Connected TV #United_States #New_York #TripleLift #Pausable_Ads #Shoppable_CTV

Thiard News@F4F

@newsen.bsky.social

6 months ago

Yahoo DSP and TripleLift Unite to Redefine Native and CTV Advertising Innovations Yahoo DSP has teamed up with TripleLift to enhance native and CTV ad solutions, offering innovative formats that improve engagement and campaign performance.

Yahoo DSP and TripleLift Unite to Redefine Native and CTV Advertising Innovations #United_States #New_York #TripleLift #Yahoo_DSP #Creative_SSP

Thiard News@F4F

@newsen.bsky.social

6 months ago

How the New TripleLift and EMARKETER Report Aims to Bridge the Gap in Advertising Measurement and Creativity A recent report by TripleLift and EMARKETER reveals creative as a key driver for advertising success, but highlights significant measurement gaps.

How the New TripleLift and EMARKETER Report Aims to Bridge the Gap in Advertising Measurement and Creativity #USA #New_York #Advertising #TripleLift #EMARKETER

Marketing News

@marketingnews.bsky.social

8 months ago

TripleLift reports 10x growth in advertiser spend during Prime Day TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.

TripleLift reports 10x growth in advertiser spend during Prime Day #TripleLift #PrimeDay #AdSpend #eCommerce #AdvertisingGrowth

PPC Land

@ppc.land

8 months ago

TripleLift reports 10x growth in advertiser spend during Prime Day TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.

TripleLift reports 10x growth in advertiser spend during Prime Day #TripleLift #PrimeDay #AdSpend #eCommerce #AdvertisingGrowth

PPC Land

@ppc.land

8 months ago

TripleLift cuts double-digit percentage of workforce in July restructuring Supply-side platform reduces staff less than 20% following CEO transition.

TripleLift cuts double-digit percentage of workforce in July restructuring #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform

Marketing News

@marketingnews.bsky.social

8 months ago

TripleLift cuts double-digit percentage of workforce in July restructuring Supply-side platform reduces staff less than 20% following CEO transition.

TripleLift cuts double-digit percentage of workforce in July restructuring #TripleLift #WorkforceReduction #CEOTransition #Restructuring #SupplySidePlatform

Thiard News@F4F

@newsen.bsky.social

8 months ago

How US Marketers Are Strategizing for the Upcoming Holiday Season TripleLift's latest guide shows how US marketers are preparing for the holiday season, highlighting their strategic challenges and budget allocations.

How US Marketers Are Strategizing for the Upcoming Holiday Season #United_States #New_York #Holiday_Season #Retail_Media #TripleLift

Thiard News@F4F

@newsen.bsky.social

9 months ago

TripleLift Reveals How Creative Excellence Boosts Retail Media Success for a $179.5 Billion Industry TripleLift's recent report highlights a crucial link between creative quality and successful retail media strategies in a rapidly evolving $179.5 billion market.

TripleLift Reveals How Creative Excellence Boosts Retail Media Success for a $179.5 Billion Industry #USA #New_York #Retail_Media #TripleLift #Creative_Excellence

Marketing News

@marketingnews.bsky.social

1 year ago

Triplelift joins Amazon's traffic engine to optimize ad requests Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

ICYMI: Triplelift joins Amazon's traffic engine to optimize ad requests #Triplelift #AmazonAds #DigitalMarketing #AdTech #ProgrammaticAdvertising

PPC Land

@ppc.land

1 year ago

Triplelift joins Amazon's traffic engine to optimize ad requests Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

ICYMI: Triplelift joins Amazon's traffic engine to optimize ad requests: Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads. #Triplelift #AmazonAds #DigitalMarketing #AdTech #ProgrammaticAdvertising

Marketing News

@marketingnews.bsky.social

1 year ago

TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer #TripleLift #AdTech #Leadership #Innovation #Marketing

PPC Land

@ppc.land

1 year ago

TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer: Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation. #TripleLift #AdTech #Leadership #Innovation #Marketing

Marketing News

@marketingnews.bsky.social

1 year ago

Triplelift joins Amazon's traffic engine to optimize ad requests Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

ICYMI: Triplelift joins Amazon's traffic engine to optimize ad requests #Triplelift #AmazonAds #TrafficEngine #DigitalMarketing #AdTech

PPC Land

@ppc.land

1 year ago

Triplelift joins Amazon's traffic engine to optimize ad requests Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

ICYMI: Triplelift joins Amazon's traffic engine to optimize ad requests: Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads. #Triplelift #AmazonAds #TrafficEngine #DigitalMarketing #AdTech

Marketing News

@marketingnews.bsky.social

1 year ago

TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer #TripleLift #DaveHelmreich #AdTech #Innovation #Marketing

PPC Land

@ppc.land

1 year ago

TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

ICYMI: TripleLift appoints tech veteran Dave Helmreich as chief executive officer: Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation. #TripleLift #DaveHelmreich #AdTech #Innovation #Marketing

Marketing News

@marketingnews.bsky.social

1 year ago

TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

TripleLift appoints tech veteran Dave Helmreich as chief executive officer #TripleLift #AdTech #CEOannouncement #Leadership #Innovation

PPC Land

@ppc.land

1 year ago

TripleLift appoints tech veteran Dave Helmreich as chief executive officer Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation.

TripleLift appoints tech veteran Dave Helmreich as chief executive officer: Former Innovid executive Dave Helmreich joins TripleLift to lead the ad tech company's next phase of growth and innovation. #TripleLift #AdTech #CEOannouncement #Leadership #Innovation

Thiard News@F4F

@newsen.bsky.social

1 year ago

TripleLift Welcomes Dave Helmreich as New CEO to Drive Innovation in Digital Advertising TripleLift has appointed Dave Helmreich as the new CEO. With extensive experience in AdTech, he aims to enhance creativity and growth in digital advertising.

TripleLift Welcomes Dave Helmreich as New CEO to Drive Innovation in Digital Advertising #United_States #New_York #digital_advertising #TripleLift #Dave_Helmreich

PPC Land

@ppc.land

1 year ago

TripleLift expands streaming measurement capabilities with iSpot integration New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

TripleLift expands streaming measurement capabilities with iSpot integration: New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization. #TripleLift #iSpot #StreamingMeasurement #ProgrammaticAdvertising #CTV

Marketing News

@marketingnews.bsky.social

1 year ago

TripleLift expands streaming measurement capabilities with iSpot integration New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

TripleLift expands streaming measurement capabilities with iSpot integration: New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization. #TripleLift #iSpot #StreamingMeasurement #ProgrammaticAdvertising #CTV

Thiard News@F4F

@newsen.bsky.social

1 year ago

TripleLift Expands Partnership with iSpot to Boost Streaming Competitive Insights for Programmatic Advertising TripleLift collaborates with iSpot to enhance data insights for programmatic clients, elevating their understanding of CTV performance benchmarks.

TripleLift Expands Partnership with iSpot to Boost Streaming Competitive Insights for Programmatic Advertising #United_States #New_York #TripleLift #iSpot #Streaming_Insights

Marketing News

@marketingnews.bsky.social

1 year ago

TripleLift expands streaming measurement capabilities with iSpot integration New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.

TripleLift expands streaming measurement capabilities with iSpot integration: New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization. #TripleLift #iSpot #StreamingMeasurement #CTV #ProgrammaticAdvertising