Advertisement for Amaro Ramazzotti with seltzer (Gino Boccasile), 1936
Cover of the Italia magazine "Le Grandi Firme" (Gino Boccasile) dedicated to the «Race of the Millions», May 19, 1938
Two Illustrations by Gino Boccasile from 1936 and 1938. The image of an emancipated woman becomes the symbol of a #colonial dream of abundance, beauty and sensuality. #colonialadvert #fascism #WW2 #WWII #art #advertising
Campari Advert (1936) by Giorgio Muggiani (1887-1938). The well-known Cordial liqueur is portrayed in the hand of a smiling pioneer-soldier with an open shirt and carrying over his shoulder the symbols of work (a spade) and military conquest (a rifle).
Campari Advert (Giorgio Muggiani, 1936). Muggiani founded Inter Football Club in 1908, for which he designed the company logo. In 1914, he designed also the masthead of the newspaper "Il Popolo d'Italia" for #Mussolini. #colonialadvert #colonial #fascism #football
This is such a fascinating #ColonialAdvert by the company "Rivoire Frères" from 1924 (i.e. after the prohibition of absinthe), published in "L'Afrique du Nord illustrée". It shows a full list of their products, from "Vermouth Phocéa" to "Imperial Brandy" & "French Whiskey"! #DrinkingStudies 🗃️🍸
"We provided fuel for the conquest of the Empire" (Erberto Carboni, advertising poster for A.G.I.P., 1936) #ColonialAdvert #Italy #Colonial #Ethiopia
This is an image of a text, black on white. At the top, in large and bold letters, it says: "No more cholera!!" in French, and then, below: "Liqueur Indienne, assured and specific prophylactic", the address of the producer in Mustapha and of a shop in Algiers. This advert was published in "La Gazette de l'Algérie", on the 11.07.1884, p. 6.
I don't really know what is meant by "liqueur indienne" in this 1884 #ColonialAdvert in "La Gazette de l'Algérie", but the claim that it puts an end to cholera is astonishing - especially given Algeria's grim history with cholera epidemics in the mid-19th century! #DrinkingStudies #histmed 🗃️🍸
Drawn advert for "Royal Kebir", black on white. It shows, in a black frame, a bottle of wine, standing next to a full glass of red wine and a smoking cigarette on an ashtray. Next to it, it says "Royal Kebir". Below it, there is text in French in a larger black frame. It says: "the dean of Algerian fine wines" "is drunk all over the world", and "Frédéric Lung, Alger". This advert was published in "La Famille française (Alger)", on the 01.03.1934, p. 44.
I love that this 1934 #ColonialAdvert for the Algerian wine "Royal Kebir" was printed in the journal "La Famille française (Alger)", which was in turn published by the "League of Large French Families of Algeria". Large families, wine & cigarettes... #DrinkingStudies #FrenchColonialism 🗃️🍷
Wonderful #ColonialAdvert for Fiat! What a find! If you know of anybody who works on these Orientalist car adverts, let me know - I'd love to learn more about them! 🗃🚗
For the 1931 #ColonialExhibition in Paris, Renault published this map of the "main Renault rallies in Africa and Asia" (with the years of their establishment). Very much in the spirit of adventure, just like the #ColonialAdvert below! #ColonialTourism #Transport #HistoryOfTransport 🗃️🚗
This image shows a cartoon in black on yellowish paper. It shows four images, plus the logo of the company, on the very right. The four images show scenes between "the hare and the tortoise" - the title of the cartoon. Below it are quotes from the fables of La Fontaine. The first shows the tortoise and the hare agreeing to race each other; the second and third images show the hare sleeping and resting, while the fourth shows the hare trying to catch up with the tortoise, who wins the race. The logo of "La Cigogne" on the very right shows a stork, with its wings up, next to a large glass of beer, in front of a Moroccan city. There is Arabic text below the glass of beer - "Stork Beer" in Arabic - while the rest of the text is in French. This cartoon can be found in "Le Petit Marocain", published on the 31.05.1951, p. 3.
While the #ColonialAdvert for "La Cigogne" in my first post showed a scene from "Kalila wa Dimna" with the improvised ending of the tortoise enjoying a glass of beer after its flight, most portrayed the fables of La Fontaine - without any connection to beer! #DrinkingStudies #FrenchColonialism 🗃️🍺
As always, I am not sure if these strongly Orientalised images were meant to appeal to North Africans or to Europeans. The third #ColonialAdvert claims - in French, published in 1941 - that, "by purchasing Algerian Lottery tickets, you are contributing to the recovery of Algeria". 🗃️📰
Drawn advert in black and white, blurry. It shows a map of Morocco with roads between big cities. Below it is a car in front of a North African city. On the forefront, on the right, are three Moroccans, in traditional clothes. One of them seems to be looking at the car. Above it, it says: "Tout le Maroc par la CTM (Compagnie de Transports au Maroc)". Below the image, it says: Société Générale de Transports & Tourisme au Maroc" and "Route de Rabat à Casablanca". The advert can be found in "L'Algérie illustrée", on the 01.10.1928, p. 26.
This #ColonialAdvert from 1928 is for the CTM, the "Compagnie de Transports au Maroc", published in "L'Algérie Illustrée". Such adverts also repeated the harmful colonial binaries of progress (the car) vs. tradition (the North Africans), agency vs. passivity, etc. #FrenchColonialism #Orientalism 🗃️🚗
And another amazing #ColonialAdvert for a car manufacturer! This one - for the French company "Latil" - was published in the newspaper "L'Afrique du Nord illustrée" in 1928. A fascinating - and illogical! - mix of "exotic" colonial imagery! #FrenchColonialism #Orientalism 🗃️🚗
I just came across a different version of this #ColonialAdvert for "Imperial Mandarine", from 1925. The intricate border adds another layer of Orientalisation to this image! Also intrigued by the fact that this version is no longer set outside! #Orientalism #FrenchColonialism #DrinkingStudies 🗃️🍸
There are several versions of this famous #ColonialAdvert for "Absinthe Mugnier" (produced in Dijon), all of them showing a man in the uniform of the "tirailleurs algériens". #Orientalism #AlcoholInIslam #FrenchColonialism 🗃️🍸🧚♀️
Advert for "L'Absinthe Antijuive", by A. Georges Ainé from Mustapha-Alger, above a second advert for "Cigarettes Antijuives". These adverts were published in the "Supplément illustré de l'Antijuif algérien", in April 1898.
I actually quote your chapter in my book, "The Hour of Absinthe", David! It is a very important topic but I only discuss it in passing too. And we seem to have been unlucky enough to read through the exact same horrific journals - I saved this #ColonialAdvert here only a few days ago!
Black and white drawing, showing an oval-shaped picture in the middle with two figures. Both are waiters, carrying a tray with a bottle on top. One is called "Rouge" (and is usually all red, but black here), the other is called "Blanc" (and is white here). There are decorations around the top. Below the picture, it says: "St Raphaël, Quinquina". The advert also gives figures of the success of the drink (in North Africa?). The image is available via Gallica: https://gallica.bnf.fr/ark:/12148/bpt6k5783244p/f37.item
The apéritif St Raphaël placed adverts in colonial newspapers & created postcards of their iconic two waiters popping up in places throughout France's colonial empire. This #ColonialAdvert (newspaper, from 1926) highlights their success (in North Africa?) in the early 20th c. #DrinkingStudies 🗃️🍸
This #ColonialAdvert of the popular anisette "Anis Diamant" by "Botella & Ses Fils" in El Harrach (Maison Carrée), shows a Spanish woman & can be found in a variety of colonial newspapers. The black & white version is from "L'Afrique du Nord Illustrée", December 1935. #DrinkingStudies 🗃️🍸
What a coincidence - just came across another fascinating #ColonialAdvert by Renault! Striking how often North Africa - Morocco in this image from 1931 - was depicted as a place of "adventure" for Europeans in car adverts. They feel like Tintin could be just around the corner! #Orientalism 🗃️🌶️
The image shows a black and white drawing. In the background are two camels led by men in vaguely "Oriental" clothes (on the right), an elephant (behind the camels) and several men of colour carrying goods, walking in a row. Between the camels is a European man on a small horse (donkey?). The camels and the elephant are laden with boxes. On the boxes, it says: Hunyadi János. Surrounding this scene are two rounded palm trees that almost touch at the top in the middle. Several monkeys are sitting on them. At the bottom of the palm trees, two of these monkeys are drinking from a bottle of Hunyadi János. At the top of the page, it says: "Hunyadi János, natural purgative water", below the elephant, it says: "Indispenable in the colonies". Available via Gallica: https://gallica.bnf.fr/ark:/12148/bpt6k5791302b/f32.item
A very different kind of #ColonialAdvert: "Natural purgative water", a laxative by "Hunyadi János", with the added description that it was "indispensable in the colonies". It was published in 1912 in "L'Afrique du Nord Illustrée". #ColonialMedicine 🗃️
Black and white drawing. On the left is a bottle of "Cristal Anis", below a balcony, with a dark-haired, apparently European woman on it, looking down. Below her is a man (also apparently European) playing a guitar and looking up at her. Above the man, it says: "Cristal-Anis, Limiñana Frères, Alger". The advert (published in "L'Hippique Algérienne et Tunisienne") can be found on Gallica: https://gallica.bnf.fr/ark:/12148/bpt6k5072145g/f4.item Link to the homepage of the former "Limiñana Frères": https://cristal-liminana.com/en/pastis-aniseed/73-cristal-anis-45-vol-3082260000010.html
On the English version of their homepage, Limiñana describe their Cristal Anis as "arriving in Marseille via Algiers". Yet in reality, "Cristal Anis" seems to have been - exclusively? - produced in Algiers between 1884 & 1961. This #ColonialAdvert was published in 1923. #DrinkingStudies 🗃️🍸
Drawn poster, showing a woman wearing a red, short-sleeved top and turban and a long white skirt in front of a dark blue background. She is standing on the outline of the Algerian coast. She is smiling, and pointing, with her left hand, towards a large bottle of wine, standing next to some grapes. On what seems to be a cape, in the wind, it says: "Algerian Sunshine in your Glass". Beneath the advert, it says: "Entrepôts St Georges, St. Eugène, Oran (Algérie)". Available via: http://engival.fr/const-divers-affiche+2.htm
This fascinating #ColonialAdvert for #AlgerianWine (that I have no further information on) shows a French woman in Orientalised clothing promising buyers "Algerian Sunshine in Your Glass". The colours mirror the French flag. #DrinkingStudies #FrenchColonialism #NorthAfrica 🗃️🍸
Black and white drawing, showing a woman in elaborate (Orientalised) North African dress in front of an orange tree. She holds a bottle of "Imperial Mandarine" in her right hand and a glass in her left. She looks and smiles at the glass in her left hand. Above her, the text says "Imperial Mandarine", below her, it says: "Real Liquor of Gold à la Mandarine", from Bougie
This #ColonialAdvert for "Impérial Mandarine", finally, is from 1913 (Gallica: gallica.bnf.fr/ark:/12148/b...). Very different in style from the ones by Charles Brouty (from the late 1920s), it already depicted a (deeply Orientalised) woman as its consumer. #DrinkingStudies #AlcoholInIslam 🗃️🍸
#DrinkingStudies #ColonialAdvert #FrenchColonialism #Orientalism #History #Historians #NorthAfrica #Maghreb #Algeria #MuslimWomen #alcohol #aperitif #colonialism
Advert showing an Algerian woman in traditional white clothing and red coral jewellry, her face covered by a white veil. Directly above her are three white stars. Below her is a red crescent, on which it says "Fine Champagne Algérienne, P. Maydieu, Bordeaux". Around her are Orientalist decorations. Above her is the name of the brand, "La Mauresque".
While not an example of this sexualisation, this is another astonishing #ColonialAdvert: The brand "La Mauresque" (a cognac, not a champagne) used a veiled Muslim Algerian woman in 1890 to sell its product to French buyers. Accessible via Gallica (gallica.bnf.fr/ark:/12148/b... #Colonialism
