consuming a drink that appears to be alcoholic! #DrinkingStudies #Orientalism #AlcoholInIslam #FrenchColonialism 🗃️🍸

There are several versions of this famous #ColonialAdvert for "Absinthe Mugnier" (produced in Dijon), all of them showing a man in the uniform of the "tirailleurs algériens". #Orientalism #AlcoholInIslam #FrenchColonialism 🗃️🍸🧚‍♀️

On the topic of weirdly sacrilegious wine labels: There are even some wine labels that seem to show praying Muslim men, like this astonishing & rather famous one for "Mascara, Vin d'Algérie" from 1925. #DrinkingStudies #AlcoholInIslam #Orientalism #FrenchColonialism 🗃️🍸🍷

The drawn image shows a bearded man in blue North African clothes. Behind him is a vague landscape, possibly showing the Alhambra in city of Cordoba. In his right hand, the man holds up a glass of beer. His left hand is also held up. He looks very blissful. Above him, it says, in Spanish: "Forbidden according to the Quran but it's so delicious." Below him, it says: Cervezas "La Mezquita. S.A. Capital 3.000.000 Ptas. Cordoba"

The Arabist Carlos Serrano found this amazing Spanish advert for "Mezquita" beer from 1940. The slogan is: "Forbidden according to the Quran but it's so delicious." Incredible! #Orientalism #DrinkingStudies #Colonialism #ColonialAdverts #AlcoholInIslam 🗃️🍸🍺

Black and white image of a 1920s tram. A group of men are standing in the tram, looking at the photographer, with some of them waving. Above the tram is an advert for "Amer Picon". Behind the tram, you can see a statue, more people and palm trees. Available via Gallica: https://gallica.bnf.fr/ark:/12148/bpt6k5583239w/f13.item

It is astonishing how widespread & omnipresent #ColonialAdverts for (French) alcohol were in the cities of #ColonialAlgeria. Here is a photograph showing an advert for the apéritif "Amer Picon" on a tram in Algiers in 1920. #DrinkingStudies #FrenchColonialism #AlcoholInIslam 🗃️🍸

This is one example of how the French celebrated public alcohol consumption of Muslims in the colonial Maghreb: But of course, I don't know whether this 1913 picture - an advert for a "Bar des Ouvriers" in Algeria - was staged or not. #DrinkingStudies #AlcoholInIslam 🗃️🍸

This drawn advert depicts two Algerian men, in traditional clothes and a Frenchman in a red uniform sitting at a table, outside. They each have a glass of "Liqueur de Mandarine" in their hands and a bottle of it can be seen on the table. In the Background, three Algerian women, two of whom are veiled, are harvesting tangerines.

They are rare, but #ColonialAdverts showing a shared consumption of alcohol between French coloniser & North African colonised fascinate me - who were they meant to appeal to? This advert is by Gouzènes & Cie, in Béjaïa, for a "Liqueur de Mandarine". #DrinkingStudies #AlcoholInIslam 🗃️🍸

This drawn advert for "Mélika" shows a huge bottle of the liqueur, standing in the middle of an arc. Behind the bottle is a desert landscape, with palm trees. The letters of "Mélika" are connected and overall, it is clearly meant to imitate the Arabic script. The advert can be found here: http://engival.fr/const-divers-affiche+.htm

I am fascinated by #ColonialAdverts for alcohol that imitate the aesthetics of the Arabic script. A good example for this is this advert for "Mélika", "the great imperial liqueur"!
#Orientalism #FrenchColonialism #DrinkingStudies #AlcoholInIslam #NorthAfrica #Maghreb 🗃️🍸

This drawn image for "Absinthe Mugnier" shows a presumably Algerian soldier. He is wearing the uniform of the tirailleurs algériens. He looks longingly at a bottle of absinthe in his right hand. The advert informs its readers that it this absinthe "sold everywhere". At the bottom of the advert, it says "Frédéric Mugnier, seul fabricant, DIjon, Genève". This advert is by the French artist Lucien Lefevre. Reproductions of the advert have become popular & can currently be bought online in various places.

A very famous 1895 advert for the absinthe "Mugnier" shows a very similar scene: A tirailleur algérien, presumably an Algerian man, looking longingly at a bottle of absinthe. #DrinkingStudies #AlcoholInIslam 🗃️🍸

Black and white drawing, showing a woman in elaborate (Orientalised) North African dress in front of an orange tree. She holds a bottle of "Imperial Mandarine" in her right hand and a glass in her left. She looks and smiles at the glass in her left hand. Above her, the text says "Imperial Mandarine", below her, it says: "Real Liquor of Gold à la Mandarine", from Bougie

This #ColonialAdvert for "Impérial Mandarine", finally, is from 1913 (Gallica: gallica.bnf.fr/ark:/12148/b...). Very different in style from the ones by Charles Brouty (from the late 1920s), it already depicted a (deeply Orientalised) woman as its consumer. #DrinkingStudies #AlcoholInIslam 🗃️🍸

Black and white drawing, showing in the middle of an Orientalised room a huge bottle of the spirit "Impérial Mandarine". On both sides of the bottle stands a woman in Orientalised, very sexualised clothing. The women are smaller than the bottle, looking up admiringly towards the bottle. The woman on the right is black, the woman on the left white. Next to these women, on the floor, are boxes of oranges. Below them, it says "Imperial Mandarine - the great Algerian spirit".

Several #ColonialAdverts for the Algerian spirit "Impérial Mandarine" (described as the "Golden Spirit" of Algeria) show a deep sexualisation of women. This one, by Charles Brouty (1897-1984), is from 1928 & available via Gallica: gallica.bnf.fr/ark:/12148/b... #DrinkingStudies #AlcoholInIslam 🗃️🍸

Colonial advert showing a presumably European woman in a turban, looking towards you, while drinking a glass of champagne. Below her, on a black background, it says "Mousse d'Islam", i.e. "foam of Islam". Below the advert, is the following description: "Grands Vins d'Algérie".

Another great example is this astonishing 1922 advert for "Mousse d'Islam" (!), an Algerian champagne. The advert depicts a presumably European woman in a turban. Available via Gallica (gallica.bnf.fr/ark:/12148/b...) 🍸 #DrinkingStudies #ColonialAdverts #AlcoholInIslam #ColonialMaghreb #Orientalism