Marketing News

@marketingnews.bsky.social

1 day ago

MetaRouter: the hidden engine inside Google's Kroger ad deal MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

FYI: MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DigitalMarketing

PPC Land

@ppc.land

1 day ago

MetaRouter: the hidden engine inside Google's Kroger ad deal MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

FYI: MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DigitalMarketing

PPC Land

@ppc.land

3 days ago

MetaRouter: the hidden engine inside Google's Kroger ad deal MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

ICYMI: MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DataInfrastructure

Marketing News

@marketingnews.bsky.social

3 days ago

MetaRouter: the hidden engine inside Google's Kroger ad deal MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

ICYMI: MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DataInfrastructure

PPC Land

@ppc.land

4 days ago

MetaRouter: the hidden engine inside Google's Kroger ad deal MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DataInfrastructure

Marketing News

@marketingnews.bsky.social

4 days ago

MetaRouter: the hidden engine inside Google's Kroger ad deal MetaRouter, a Cincinnati data infrastructure firm, is powering SKU-level conversion reporting inside Google's Commerce Media Suite, built by a Walmart Ads veteran and a serial founder in a matter of weeks.

MetaRouter: the hidden engine inside Google's Kroger ad deal #MetaRouter #GoogleAds #Kroger #CommerceMedia #DataInfrastructure

Marketing News

@marketingnews.bsky.social

5 days ago

Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.

Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube #Kroger #Google #YouTubeMarketing #CommerceMedia #DigitalMarketing

PPC Land

@ppc.land

5 days ago

Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.

Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube #Kroger #Google #YouTubeMarketing #CommerceMedia #DigitalMarketing

PPC Land

@ppc.land

2 months ago

PayPal's bet on commerce media networks that see 30% of global purchases PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.

PayPal's bet on commerce media networks that see 30% of global purchases #PayPal #CommerceMedia #MarketingTrends #DigitalAdvertising #Ecommerce

Marketing News

@marketingnews.bsky.social

2 months ago

PayPal's bet on commerce media networks that see 30% of global purchases PayPal Ads SVP explains how transaction data across 400 million consumers distinguishes commerce media from retail networks at CES 2026.

PayPal's bet on commerce media networks that see 30% of global purchases #PayPal #CommerceMedia #MarketingTrends #DigitalAdvertising #Ecommerce

Marketing News

@marketingnews.bsky.social

4 months ago

Commerce media maturity lags across industries despite $1.3 trillion growth Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.

Commerce media maturity lags across industries despite $1.3 trillion growth #CommerceMedia #DigitalMarketing #AdTech #Ecommerce #MarketingTrends

PPC Land

@ppc.land

4 months ago

Commerce media maturity lags across industries despite $1.3 trillion growth Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.

Commerce media maturity lags across industries despite $1.3 trillion growth #CommerceMedia #DigitalMarketing #AdTech #Ecommerce #MarketingTrends

PPC Land

@ppc.land

4 months ago

IAB releases measurement framework for commerce media campaigns IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.

IAB releases measurement framework for commerce media campaigns #IAB #CommerceMedia #DigitalMarketing #Incrementality #MediaCampaigns

Marketing News

@marketingnews.bsky.social

4 months ago

IAB releases measurement framework for commerce media campaigns IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.

IAB releases measurement framework for commerce media campaigns #IAB #CommerceMedia #DigitalMarketing #Incrementality #MediaCampaigns

Marketing News

@marketingnews.bsky.social

5 months ago

IAB Europe updates retail and commerce media landscape map IAB Europe released an updated Pan-European Retail & Commerce Media Landscape Map on October 14, 2025, documenting ecosystem growth with new entrants.

IAB Europe updates retail and commerce media landscape map #IABEurope #RetailMedia #CommerceMedia #MediaLandscape #EcosystemGrowth

PPC Land

@ppc.land

5 months ago

IAB Europe updates retail and commerce media landscape map IAB Europe released an updated Pan-European Retail & Commerce Media Landscape Map on October 14, 2025, documenting ecosystem growth with new entrants.

IAB Europe updates retail and commerce media landscape map #IABEurope #RetailMedia #CommerceMedia #MediaLandscape #EcosystemGrowth

Marketing News

@marketingnews.bsky.social

5 months ago

IAB Europe opens public comment on commerce media standards IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

IAB Europe opens public comment on commerce media standards #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

PPC Land

@ppc.land

5 months ago

IAB Europe opens public comment on commerce media standards IAB Europe seeks industry feedback on updated Commerce Media Measurement Standards V2 and new flexible ad size guidelines for retail media networks until November 14.

IAB Europe opens public comment on commerce media standards #IABEurope #CommerceMedia #AdvertisingStandards #RetailMedia #AdMeasurement

PPC Land

@ppc.land

5 months ago

Mastercard launches commerce media network with $100B market potential Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.

Mastercard launches commerce media network with $100B market potential #Mastercard #CommerceMedia #DigitalAdvertising #MarketingInnovation #DataDrivenMarketing

Marketing News

@marketingnews.bsky.social

5 months ago

Mastercard launches commerce media network with $100B market potential Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.

Mastercard launches commerce media network with $100B market potential #Mastercard #CommerceMedia #DigitalAdvertising #MarketingInnovation #DataDrivenMarketing

Marketing News

@marketingnews.bsky.social

7 months ago

REMAX expands commerce media network through partnerships Real estate giant announces major partnerships with LiveRamp and Magnite to scale advertising technology infrastructure.

REMAX expands commerce media network through partnerships #REMAX #RealEstate #Advertising #Partnerships #CommerceMedia

PPC Land

@ppc.land

7 months ago

REMAX expands commerce media network through partnerships Real estate giant announces major partnerships with LiveRamp and Magnite to scale advertising technology infrastructure.

REMAX expands commerce media network through partnerships #REMAX #RealEstate #Advertising #Partnerships #CommerceMedia

PPC Land

@ppc.land

9 months ago

Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

ICYMI: Criteo partners with dentsu for global commerce media expansion #Criteo #Dentsu #CommerceMedia #Partnership #AIPowered

Marketing News

@marketingnews.bsky.social

9 months ago

Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

ICYMI: Criteo partners with dentsu for global commerce media expansion #Criteo #Dentsu #CommerceMedia #Partnership #AIPowered

PPC Land

@ppc.land

9 months ago

Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

ICYMI: Criteo partners with dentsu for global commerce media expansion #Criteo #Dentsu #Partnership #CommerceMedia #AIPowered

Marketing News

@marketingnews.bsky.social

9 months ago

Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

ICYMI: Criteo partners with dentsu for global commerce media expansion #Criteo #Dentsu #Partnership #CommerceMedia #AIPowered

Marketing News

@marketingnews.bsky.social

9 months ago

Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

Criteo partners with dentsu for global commerce media expansion #Criteo #dentsu #CommerceMedia #DigitalMarketing #AIPowered

PPC Land

@ppc.land

9 months ago

Criteo partners with dentsu for global commerce media expansion Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

Criteo partners with dentsu for global commerce media expansion #Criteo #dentsu #CommerceMedia #DigitalMarketing #AIPowered

PPC Land

@ppc.land

10 months ago

Redfin taps Magnite for advertising tech Residential real estate brokerage partners with ad tech giant to build commerce media network.

ICYMI: Redfin taps Magnite for advertising tech #Redfin #Magnite #AdvertisingTech #RealEstate #CommerceMedia

Marketing News

@marketingnews.bsky.social

10 months ago

Redfin taps Magnite for advertising tech Residential real estate brokerage partners with ad tech giant to build commerce media network.

ICYMI: Redfin taps Magnite for advertising tech #Redfin #Magnite #AdvertisingTech #RealEstate #CommerceMedia