Adoption of AI calls for new kind of communication competence from sales managers The study showed that as the integration of AI progressed, sales managers faced new kind of communication challenges, including those related to overcoming fears and resistance to change.

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Also, see the press release for the highlights! 👉

”Adoption of AI calls for new kind of communication competence from sales managers”

@jonnakoponen.bsky.social et al.

#AI #OpenAccess #SalesManagers #CompetenceRequirements

👉 www.uef.fi/en/article/a...